Work-life balance is a hot topic. As we live our busy lives, how can we keep ourselves in balance and in check?

We are talking to Sirena White-Singleton: brand photographer, entrepreneur, and storyteller. She will share all about finding the work-life rhythm… and not balance.

Sirena knows exactly what it means to be overbooked, overwhelmed, and need to prioritize her time.

“In 2015 I shot 24 weddings, but the burnout with weddings was real. I was like, yeah, shooting these weddings every weekend is not gonna work having a child.” - Sirena

Sirena pivoted her business, doubled her income from 2020, and hit the 6 figure mark in 2021 while finding a rhythm to life.

“I do not like to waste 2 things: that's time and money.”

Sirena shares with us her journey to success and why clients choose her over everyone else: because she doesn’t waste their time or money. Hear how she brings value through her brand photography and how she has built a strong community around her business.

She’s a mom, a wife, a business owner, and a full-time entrepreneur now. How does she keep it all in balance?

You're creating a work-life rhythm. Distinguish the 2: a rhythm versus a balance.

“So balance, think of a tightrope, someone trying to keep their balance so they don't fall down. Well, that's hard. That's really hard but now think about a rhythm or beat.

It's a flow. It's a vibe.

It's not like you have to find that balance. I think when you give yourself grace and find a rhythm and flow into something, it just makes it easier.

That flow and vibe flow into how she works with her clients too.

Find out more about how Sirena creates her rhythm, learn how she built her successful business, and more. Listen to the full podcast and subscribe to hear more inspirational stories.

Tune in for Branding, Marketing, and Business

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