I'm bringing my 20 years of marketing expertise to you each week to demystify branding, marketing, and business to help you get seen get published, and get booked by dream clients. If you are a photographer, interior designer, architect, builder, or love all things design, we gather and get real about your story, your brand identity, numbers, marketing, and more. Tune in for: Branding, Marketing, and Business https://torisikkemaphotos.com
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21: Shifting Gears: Christina Kim Shares How Her Design Firm is Making an Intentional Brand Shift
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38:16Shifting Gears: Christina Kim Shares How Her Design Firm is Making an Intentional Brand Shift Christina Kim, founder of Christina Kim Interior Design. Once an aspiring actress, her obsession with design and her innate curiosity led her to the world of interiors. Based in Manasquan, New Jersey, Christina has interior design projects across the U.S..…
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19: The Digital Landscape: Designing Your Dream Business Online Franziska Neumann | FZK
29:12
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29:12Franziska Neumann, Brand Designer & Strategist Franziska Neumann is a seasoned professional and the visionary founder behind FZK, a creative agency specializing in the enhancement and stewardship of online presence for professional service providers. She brings together a unique blend of aesthetics and technology, showcasing a career path that has …
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20: Elevate Your Brand with Meaghan Shanley's PR Tips for Designers
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49:50Meaghan Shanley, Design Publicist and PR Consultant Meaghan Shanley is the founder of Evergreen PR, a boutique agency driven by her desire for a more personalized approach to client relationships. Her goal is to ensure clients feel seen, heard, and celebrated while providing invaluable support in achieving their business goals. With over a decade o…
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16: Marketing has the Power to Change the World
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29:40Ericka Saurit, Brand and Marketing Strategist and Consultant Ericka is the founder of Saurit Creative, a boutique brand marketing agency dedicated to supporting and elevating brands within the home industry. With a global perspective and a wealth of experience in both interior design and brand marketing leadership, Ericka has played a pivotal role …
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18: The Importance of Strategy in Navigating Marketing Trends
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36:18The Importance of Strategy in Navigating Marketing Trends with Michelle Peranteau Michelle Peranteau, Marketing & Communications Consultant and Brand Strategist Michelle Peranteau is a creative and innovative professional with comprehensive consumer brand and omnichannel marketing expertise. Michelle is a partner at Katie Brockman & Co., a full-ser…
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17: The Power of PR and Marketing Strategies
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23:46Jennifer Smiga, Founder of Ultraviolet (UV) and UV's Ultra Collective Jennifer Smiga founded Ultraviolet (UV), a digital marketing agency that creates effective strategies and activities for home brands and design professionals to thrive online. She is also the visionary behind UV's Ultra Collective, an innovative AI-powered platform designed to ad…
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15: How to Get Press for your Design Business
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35:59Molly Schoneveld, Brand and Marketing Strategist and Consultant Molly is a renowned PR and marketing figure known for her expertise in building visible and personality-driven brands within the lifestyle industry. She founded her PR firm, The Storied Group, and quickly established herself as a niche expert at the crossroads of entertainment and life…
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14: 4 Tips to Landing High Profile Clients and Submitting Your Design Project For Publication
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13:40In this week’s episode, Tori, celebrity and interior photographer, shares her experience as a professional interior design photographer and shares 4 tips on landing high-profile clients and submitting your design projects for publication. ● How can you improve your design portfolio and social media presence? ● What’s a workflow that can help you gr…
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13: How Creative Entrepreneurs Find The Perfect Customers
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37:58
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37:58Barbara Gobbi is a marketing and branding strategist with extensive sales, marketing, and advertising experience. She founded BG Marketing (Barbara Gobbi Marketing) in 2011, intending to focus on strategic planning and social media marketing for small to medium-sized businesses. Since then, she has assisted hundreds of organizations in launching an…
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12: Visual Marketing Tips to Grow Your Business
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20:26On this week's episode of Brand Lift, Tori shares visual marketing tips to help you: How to refresh your website and show off your expertise How to drive traffic to your online shop How to use Instagram to drive sales to your online shop How to serve your clients, so they hire YOU for their design project You spark all the magic. It's your ideas. I…
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11: How TikTok and Instagram Revolutionize Your Brand Presence
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24:26Meet Grant Sikkema Grant Sikkema is a business student that loves Marketing and Entrepreneurship. He is also a former intern at Tori Sikkema Photography, where he helped and managed social media platforms, took photographs, etc. He shares his experience as an intern and what he learned and discovered during his internship journey. Get inspired as G…
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10: Owning A Design Firm, The Beach Home & TBH Interiors
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44:40Joanne is the Founder of The Beach Home and TBH Interiors, based in Lavallette, New Jersey. She grew up visiting the iconic furniture department at Bloomingdale and Ralph Lauren store inside the Rhinelander mansion, envisioning a beautiful and comfortable environment as she appreciates the people who brought life to these designs. Get inspired as J…
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09: A Conversation with Universal Furniture's Vice President of Marketing, Neil MacKenzie
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29:47Neil is the Vice President of Marketing for Universal Furniture in High Point, North Carolina. Neil is responsible for the strategic and creative direction of Universal Furniture brands, which include Universal Furniture and To The Trade. He also manages the company's licensing programs with current partners, Coastal Living Magazine and Miranda Ker…
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Brand Lift Podcast w/ Danielle Marchese In this episode of Brand Lift, Tori interviews Danielle Marchese. Danielle is a consultant and a brand and marketing strategist who has been helping brands carve out their own unique corner of the internet since 2017. She shares her journey of entrepreneurship as a business owner, assisting clients to rebrand…
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07: How to Declutter Your Work Space and Increase Productivity
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32:25How to Declutter Your Work Space and Increase Productivity Maggie Brittian is the owner of Chesterfield Organizing Co., She is a visual problem solver, and a homebody at heart. Professional Organizer and Clutter Guide/Coach and a wife of an outdoor enthusiast, a mother of four active humans, and one lazy pup, creating peaceful and clutter-free spa…
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Living a Life of Meaning Karen Ann Bulluck is a transcendent leadership specialist and founder of TRANSCENDENCE: Living A Life of Meaning, a boutique executive coaching practice. Karen partners with leaders to EXPLORE what matters, INTEGRATE the Higher Self, and FLOURISH in new dimensions. She is the creator of the Transcendence proprietary methodo…
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05: Networking to Grow Your Business is a Conversation Away!
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13:35Networking to grow your business is a conversation away! Did you know I've got this networking thing down to a science? I will take you into my networking world, what I do and why I love it! Learn how I interact with people to keep things friendly and get booked so you can do it too! In this episode, I distill down 4 tips and actionable steps for y…
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Architecture to Construction Tips to help homeowners navigate the building process. Have you ever thought about building your dream home or renovating or remodeling your existing home? Well, statistics show that homeowners will continue to build remodel or renovate their homes well into 2022 and beyond. Having the proper tools to navigate the proce…
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03: 5 Steps I Took my First Year to be a Success
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14:53Reaching my goals in my first year wasn’t easy, and yet I did it anyway. Want to know how you can have success in your first year? Here’s a look into my first year of business, how I found success, and how you can do it too. My road to success was paved with challenges, lessons, and wins. If you are struggling with where or how to begin your journe…
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01: The Biggest Thing I Overcame When Starting Over
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17:13Starting over later in life, finding joy, success, and how you can do this too! Have you ever wanted to rewrite the narrative of your life? Well, I have and I want to share my story and share how you can do it too. I lost the sense of who I was at my core. My core values were in conflict with my daily routine and I felt trapped. Have you ever felt …
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Work-life balance is a hot topic. As we live our busy lives, how can we keep ourselves in balance and in check? We are talking to Sirena White-Singleton: brand photographer, entrepreneur, and storyteller. She will share all about finding the work-life rhythm… and not balance. Sirena knows exactly what it means to be overbooked, overwhelmed, and nee…
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00: Welcome to Brand Lift Podcast with Tori Sikkema!
1:28
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1:28Host Tori Sikkema brings her 20 years of marketing expertise to get real about your story, brand identity, numbers, marketing, business tips, productivity secrets, strategies, and DIY hacks to get you seen, published, and booked by dream clients. @torisikkemaphotography https://torisikkemaphotos.comBy Tori Sikkema
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