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115 - Rudy Rodriguez Reveals the #1 Mistake Costing Virtual Event Leaders Thousands in Lost Sales
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In this episode of The High Profit Event Show, host Rudy Rodriguez dives deep into one of the biggest challenges event leaders face after hosting a powerful event—turning excitement and interest into actual enrollments. With years of experience leading sales teams and supporting over 100 successful virtual events, Rudy shares practical strategies to help event hosts stop leaving money and impact on the table.
Rudy begins by breaking down the powerful psychology behind The Law of Diminishing Intent (LODI). He explains that the longer you wait to follow up with an attendee who expressed interest during your event, the less likely they are to take action. Backed by data from Harvard Business Review, Rudy illustrates just how drastically conversions drop when response times lag—showing that waiting even one hour can reduce conversion likelihood by seven times, and waiting a full day can cause a 6,000% decrease. The takeaway is clear: speed, structure, and systems matter if you want to convert enthusiasm into enrollments.
Next, Rudy addresses The Hidden Cost of Post-Event Follow-Up Fatigue. He paints a vivid picture of the emotional and physical exhaustion that comes from running a high-energy, multi-day event. After weeks or months of preparation, delivery, and engagement, most event leaders are simply too drained to immediately chase follow-ups. Yet this downtime is precisely when their attendees’ motivation begins to fade. Rudy reframes this not only as a business problem but as a moral one—if you truly believe in your program’s ability to transform lives, you owe it to your participants to help them take the next step while their inspiration is still fresh.
Finally, Rudy presents a powerful solution: Leveraging a Virtual Sales Team to Double or Triple Enrollments. He shares how his proprietary, proven process allows event leaders to maintain their focus on teaching, coaching, and transforming lives—while trained professionals handle follow-ups with care and integrity. This approach eliminates the need for heavy-handed tactics, prevents post-event burnout, and ensures that every participant gets the personal attention they deserve. Through this model, Rudy’s clients have achieved measurable results, often doubling or even tripling enrollments without sacrificing authenticity or energy.
This episode is a must-listen for any event leader committed to increasing both profit and impact. Rudy’s insights bridge the gap between inspiration and implementation, helping leaders create systems that turn post-event momentum into long-term transformation.
Want to connect with Rudy?
Book a Call: https://go.oncehub.com/rodolforodriguez2
Website: https://virtualeventsalesteam.com/
HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/
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