My guest today is Mark Soares, CMO and Founder of Blokhaus, marketing agency and product lab built for whats next. Prior to blokhaus, Mark spent 8 years at Nikon. His entire professional career has been an exploration of art and technology through the lens of both engineers and consumers. We discuss the commonalities between cameras and blockchain, the unique way Mark built blokhaus to align incentives with brands, and how to avoid an engagement ponzi. Most exciting about this episode is today Mark is launching a brand new gaming studio Gojira Labs. It will use a unique technology called animatronic NFTs or aNFTs to bring a whole new level of community powered entertainment.

We Discuss...

Engineers have a unique view of the world, inherent;y understand technology

Onboarding and Owning digital assets

Term changes Crypto-Blockchain-Web3

Managing legal rights for images on chain

Commonalities between Cameras and Blockchain - both are keepers of truth, capturing a single moment in time

How Blokhaus is Aligning Agency Incentives with Brands Needs

Skip the fluff

Ignore the marketer’s dilemma

Empower people

Avoiding Engagement Ponzis - link to article

Launch of Gojira Labs to bring utility and entertainment to the most popular PFP collections using a proprietary technology called the Animatronic NFT or aNFT. This results is community-powered entertainment

Why art and corporate adoption are BOTH essential to success of a blockchain, through Tezos $XTZ

Chapters

0:00 Mark’s Founding Story

3:37 Engineers vs Consumer Mindset

6:54 Cameras + Blockchain = Truth

18:52 Blokhaus Founding Story and Core Principles

29:59 Guide to Web3 inside Brands

39:11 LAUNCH of Gojira Labs

51:13 Tezos (XTZ) Blockchain’s Unique Position

57:44 Closing Questions

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Web3 w/ Me - YouTube