))
Loyalty: A Long Term Game
Manage episode 359796403 series 3336878
My guest this week is Chris Miller (https://www.linkedin.com/in/chris-miller-b105b848/ ), CRO and CoFounder of Flaunt.xyz (https://www.linkedin.com/company/flaunt-nft/ ). Chris started from humble beginnings in small-town Indiana, and was inspired by Mad Men and a best friend to move to New York. After 7 years in media and partnerships, Chris and that best friend Connor started what would eventually become Flaunt.xyz, an enterprise loyalty management platform that serves as a single entry point into web3 for brands. We get a behind-the-scenes look at the formation of Flaunt, and the ever-evolving pain points Flaunt solves for its customers using web3 technology. Most of all we hone in on the fact that web3 is not a one-and-done, it is a long term play and can create long term value if executed correctly.
We discuss...
Chris’ big realization that brands were not taking a longterm approach to Web3, not even ROI
The power of collectives to make decisions with real money, and how LinksDAO was Chris’ first introduction to the power of community activation
The biggest problems facing companies trying to enter Web3:
- Limited knowledge of Web3 terminology and technology
- Embracing unique characteristics like tradeability
- How to build and foster a community
How web3 is really the convergence of digital and physical worlds, and that is not limited to blockchain
Why web3’s success may lead to changing the name of the show
Chapters
Chapters
0:00 Chris’ Founding Story
4:17 ROI - Building Block for Flaunt.xyz
9:51 Chris’ Web3 Inflection Point
17:51 JUMP Community’s Impact
20:36 What is Flaunt.xyz and what problems are they solving?
30:06- Infrastructure for Web3 Strategies
40:55 Biggest problems for proliferating Web3
50:41 Closing Questions
Thanks for listening! Did you know you can also watch the show on YouTube? Just hit the link below and don't forget to subscribe!
54 episodes
Share
