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Ep 270 - Why Most STR Hosts Stay Broke — And How Bernie Broke Out
Manage episode 522099170 series 3315316
Your business can’t outgrow the identity you’re stuck in.
In this episode, Bernie Cesareo reveals the mindset and identity shifts that transformed his life, his confidence, and his STR businesses — from shrinking portfolios to scaling multiple companies with clarity and purpose.
This episode breaks down the real reason most hosts stay stuck, how to think and act like a CEO, and the inner work required to grow a business that matches the life you want.
Inside this episode:
• The identity upgrade that changed Bernie’s life
• How self-image controls your STR results
• Why talking about your vision attracts the right people
• The shift from operator → leader → CEO
• How Bernie built multiple businesses by delegating
• Why gratitude, belief, and clarity fuel massive growth
00:01:12 – Bernie’s Big Mindset Shift: Stop Doing Everything Yourself
00:04:07 – “Assume the Wish Fulfilled”: Rewriting Your Identity
00:08:10 – Manifesting the Dream Jeep: Breaking 30 Years of Beliefs
00:11:20 – Running Multiple STR Businesses Through Identity Upgrades
00:14:36 – Lifestyle Freedom: Why Bernie Never Misses His Son’s Games
00:17:00 – The Elder-Care Village Vision: Thinking Bigger Than STR
00:20:12 – From Player to Coach to CEO: Letting Go of Control
00:24:18 – Correcting Systems, Not People: Real Leadership
00:28:55 – How Speaking Your Vision Attracts the Right Opportunities
00:33:42 – Gratitude, Belief, and the Identity That Builds Your Future
Get FREE Access to our Community and Weekly Trainings:
https://group.strsecrets.com/
333 episodes
Manage episode 522099170 series 3315316
Your business can’t outgrow the identity you’re stuck in.
In this episode, Bernie Cesareo reveals the mindset and identity shifts that transformed his life, his confidence, and his STR businesses — from shrinking portfolios to scaling multiple companies with clarity and purpose.
This episode breaks down the real reason most hosts stay stuck, how to think and act like a CEO, and the inner work required to grow a business that matches the life you want.
Inside this episode:
• The identity upgrade that changed Bernie’s life
• How self-image controls your STR results
• Why talking about your vision attracts the right people
• The shift from operator → leader → CEO
• How Bernie built multiple businesses by delegating
• Why gratitude, belief, and clarity fuel massive growth
00:01:12 – Bernie’s Big Mindset Shift: Stop Doing Everything Yourself
00:04:07 – “Assume the Wish Fulfilled”: Rewriting Your Identity
00:08:10 – Manifesting the Dream Jeep: Breaking 30 Years of Beliefs
00:11:20 – Running Multiple STR Businesses Through Identity Upgrades
00:14:36 – Lifestyle Freedom: Why Bernie Never Misses His Son’s Games
00:17:00 – The Elder-Care Village Vision: Thinking Bigger Than STR
00:20:12 – From Player to Coach to CEO: Letting Go of Control
00:24:18 – Correcting Systems, Not People: Real Leadership
00:28:55 – How Speaking Your Vision Attracts the Right Opportunities
00:33:42 – Gratitude, Belief, and the Identity That Builds Your Future
Get FREE Access to our Community and Weekly Trainings:
https://group.strsecrets.com/
333 episodes
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