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What If CRM Was About Automation Engines Feeding You BI-Driven Insights? With Kristen Thom, White Cup

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Manage episode 501363033 series 3007902
Content provided by Jason Bader and Distribution Team. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Bader and Distribution Team or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Customer Relationship Management (CRM) software companies sell a simple premise: if you can manage customer data, you can grow your business. But capitalizing on that promise is complicated, as any company struggling with CRM implementation knows.

Kristen Thom, senior vice president of customer experience for White Cup, has an easy fix for this persistent CRM pain point. She helps distributors reframe their focus, emphasizing actionable information over team micromanagement. Jason caught up with her to discuss White Cup’s powerful CRM+BI solution and the revolutionary ways that the company incorporates AI to capture hidden market share while improving long-term customer relationships.

CONNECT WITH JASON

LinkedIn

CONNECT WITH KRISTEN

LinkedIn

White Cup

***

***

For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.

This episode was edited by The Creative Impostor Studios

Special thanks to our sponsors for this episode: Profit2, helping distributors charge the right price; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

  continue reading

188 episodes

Artwork
iconShare
 
Manage episode 501363033 series 3007902
Content provided by Jason Bader and Distribution Team. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Bader and Distribution Team or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Customer Relationship Management (CRM) software companies sell a simple premise: if you can manage customer data, you can grow your business. But capitalizing on that promise is complicated, as any company struggling with CRM implementation knows.

Kristen Thom, senior vice president of customer experience for White Cup, has an easy fix for this persistent CRM pain point. She helps distributors reframe their focus, emphasizing actionable information over team micromanagement. Jason caught up with her to discuss White Cup’s powerful CRM+BI solution and the revolutionary ways that the company incorporates AI to capture hidden market share while improving long-term customer relationships.

CONNECT WITH JASON

LinkedIn

CONNECT WITH KRISTEN

LinkedIn

White Cup

***

***

For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.

This episode was edited by The Creative Impostor Studios

Special thanks to our sponsors for this episode: Profit2, helping distributors charge the right price; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

  continue reading

188 episodes

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