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Episode 266: To Automate or To Call: Deciding When Personal Touch Matters in Your Fitness Studio
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What We Cover In This Episode:
How to streamline your member interactions with efficient automation techniques [3:08]
Why personalized communication for significant milestones can significantly impact client retention and satisfaction [3:50]
Effective strategies to implement automated subscription payment reminders [4:41]
What to understand about the delicate balance between automated and personalized communication, considering factors like sensitivity and urgency [6:26]
Time-saving templates that allow for quick and effective personalization of your member communications [18:30]
How to implement a system for regular check-ins to foster stronger member relationships [20:01]
Ways you can use AI tools like ChatGPT to assist in creating personalized member outreach messages [20:57]
Quotes:
“[With] big renewals, I think it is worth reaching out and finding out if they're happy, because you're just going to deal with a mess if they are not happy and you have to reverse those charges.” [Nick, 6:17]
“If you can diagnose that it's a pivotal point in a person’s client journey, whether they are first coming to the studio, it's time for renewal…any time that it is a pivotal point to that client continuing or not, I feel that is a good time to reach out personally.” [Nick, 10:35]
“By automating routine tasks and reserving personal messages for key milestones, sensitive topics and unique members' journeys, you can streamline operations while also building a meaningful community connection.” [Nick, 23:33]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
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