In this heartfelt episode, I explore the critical question every coach needs to answer: Why do you want to be a coach? I dive into how discovering your deeper purpose can become your anchor during challenging times in your coaching journey. When you connect with your authentic why, not only will you find the resilience to overcome disappointments, but you'll also inspire potential clients who resonate with your purpose. This short but powerful episode helps you tap into the meaningful foundation that will sustain your coaching practice for the long haul.

Episode Highlights

1. The Golden Circle Applied to Coaching: Understanding how the "what" (coaching), the "how" (your methods and tools), and the "why" (your deeper purpose) create the foundation of an inspired coaching practice.
2. Weathering the Tough Times: Building a coaching business isn't always easy, but a strong connection to your why gives you the strength to persevere through disappointments and setbacks.
3. The Hidden Struggles: Successful coaches weren't exempt from challenges—we just don't see the flopped programs or empty training sessions they experienced before finding success.
4. Client Connection: As Simon Sinek says, people don't just buy what you do; they buy why you do it—when you deeply believe in your purpose as a coach, potential clients feel that authenticity and are drawn to work with you.
5. The Ripple Effect: When you help clients create meaningful success in their lives, you're not just building a business—you're changing the world one client at a time.

• Start With Why -- How Great Leaders Inspire Action | Simon Sinek
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