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Content provided by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Chris Wolfe Podcast: Mastering Optical Business Strategies

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Manage episode 459904859 series 2631606
Content provided by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this conversation, Chris and Alex delve into the intricacies of managing an optical business within eye care practices. They explore the dual nature of opticals as both medical and retail entities, emphasizing the importance of understanding retail strategies to enhance patient experience and drive revenue. The discussion covers inventory management, merchandising techniques, and the significance of pre-selection in improving sales. Alex shares insights on optimizing frame displays and the necessity of evaluating brand strategies to ensure a successful optical practice. In this conversation, Dr. Alex Martin discusses the importance of brand mapping in eye care practices, emphasizing the need for a balanced selection of eyewear that caters to various patient demographics. He highlights the challenges of competing with big box retailers, the significance of quality lenses, and effective communication strategies to convey value to patients. The discussion also covers the importance of managing inventory, reducing over-branded frames, and creating a better customer experience. Dr. Martin shares practical strategies for disposing of unprofitable brands and emphasizes the need for staff buy-in when implementing changes. He concludes by offering resources for further learning and development in optical business strategies.

https://www.eyecodeeducation.com/courses/optica-business-strategy

----------------------

For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

[email protected]

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

  continue reading

454 episodes

Artwork
iconShare
 
Manage episode 459904859 series 2631606
Content provided by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this conversation, Chris and Alex delve into the intricacies of managing an optical business within eye care practices. They explore the dual nature of opticals as both medical and retail entities, emphasizing the importance of understanding retail strategies to enhance patient experience and drive revenue. The discussion covers inventory management, merchandising techniques, and the significance of pre-selection in improving sales. Alex shares insights on optimizing frame displays and the necessity of evaluating brand strategies to ensure a successful optical practice. In this conversation, Dr. Alex Martin discusses the importance of brand mapping in eye care practices, emphasizing the need for a balanced selection of eyewear that caters to various patient demographics. He highlights the challenges of competing with big box retailers, the significance of quality lenses, and effective communication strategies to convey value to patients. The discussion also covers the importance of managing inventory, reducing over-branded frames, and creating a better customer experience. Dr. Martin shares practical strategies for disposing of unprofitable brands and emphasizes the need for staff buy-in when implementing changes. He concludes by offering resources for further learning and development in optical business strategies.

https://www.eyecodeeducation.com/courses/optica-business-strategy

----------------------

For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

[email protected]

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

  continue reading

454 episodes

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