"On this episode of the Aaron Werner Podcast on EyeCode Media, Aaron talks with Sarah Jardine, CEO of epipole and maker of the ultra-portable epiCam®. Sarah shares how simple ideas—like wheels on workstations and Kaizen Time—helped her 10× production at Optos without adding space. They dive into flow, leadership, and lessons from factories, fast fo…

This conversation explores the integration of ERG technology in eye care practices, the role of telehealth in providing comprehensive care, and the challenges faced by practitioners in remote locations. The discussion highlights the importance of data-driven decisions in implementing new technologies and the need for innovative business models to e…

In this thought-provoking clinical roundtable, Dr. Chris Wolfe is joined by Dr. Shane Kannarr and Dr. Aaron Werner to unpack the real-world implications of Lacrifill, a novel hyaluronic acid-based punctal occlusion device that’s changing the conversation around dry eye management. What starts as a lighthearted discussion about plumbing and practice…

"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller’s StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might j…

In this episode, Chris sets the stage for an upcoming panel discussion at the Vision Source Exchange, focusing on maximizing the potential within existing patient bases. He encourages listeners to reflect on their practices, particularly regarding contact lens fitting metrics, patient engagement, and loyalty. The conversation emphasizes the importa…

"In this enlightening mini-episode, Aaron catches up with Professor John Nolan, a global leader in ocular nutrition research, for a compelling conversation on John's ""Vision For Vision"" philosopathy that spans the full human lifecycle—from early fetal development to peak athletic performance and aging brain health. Prof. Nolan shares a powerful p…

"In this episode of the Aaron Werner Podcast on iCode Media, Aaron sits down with the dynamic and multifaceted Mikki Collins—a former surgical tech turned optical fashionista, ABO speaker, and industry insider. From the OR to the runway, Mikki shares her unique journey and dives into the evolving intersection of optical retail, fashion, patient exp…

In this episode, Chris discusses the significance of scripting in patient communication and the evolving narrative of the doctor-patient relationship. He reflects on a media training session that highlighted the outdated view of patients as villains and emphasizes the need for authenticity in healthcare interactions. Chris contrasts old media pract…

In this episode of the Aaron Werner Podcast, Dr. Aaron Werner is joined by Dr. Carl Urbanski and Dr. Andy Morgenstern—two key leaders behind the AOA’s Evidence-Based Optometry Committee. Together, they pull back the curtain on the Clinical Practice Guidelines (CPGs) that shape how optometrists diagnose and manage disease. What You’ll Learn: • What …

In this episode of the Chris Wolfe Podcast, the discussion centers around the significant gap between beliefs and actual practices in optometry, particularly in managing dry eye disease. Chris Wolfe emphasizes the importance of structured evaluations and the integration of technologies like IPL to improve patient care. Through data from a workshop …

In this solo episode, Dr. Aaron Werner reflects on a powerful conversation between Dr. Chris Wolfe and Dr. Amanda Legge about at-home AMD monitoring with the ForeseeHome device. He shares a personal story about a missed opportunity in managing a patient’s dry AMD, and how that shaped his view on care and responsibility. Key topics include: - The sh…

"In this episode, Dr. Aaron Werner sits down with Dr. Eric Baas, co-founder of iCare Advisors, to discuss the realities of cold starting an optometric practice. They explore: - Why education, not persuasion, is key for new ODs - Common pitfalls—and how to avoid them - The importance of team, process, and community - How every cold start can look di…

In this episode, Dr. Amanda Legge and Barbara Benedict, VP of Strategy & Operations at Notal Vision, join Chris to explore the integration of remote patient monitoring technology in managing age-related macular degeneration (AMD). They discuss the evolution of monitoring tools like ForeseeHome AMD Monitoring Program and their impact on early detect…

Dr. Aaron Werner is joined by Dr. Audrey Raley and Trevor Mower to explore the power of virtual team members in optometric practices. They discuss: - How virtual scribes reduce charting time - The key to successfully onboarding remote staff - Tasks virtual assistants can handle to improve efficiency - Real-life success stories from practices using …

Dr. Jenny Drake shares her experience with Lacrifill, an innovative hyaluronic acid-based punctal filler, and how it fits seamlessly into her well-established dry eye protocols. From primary care to advanced treatments, we disucss: - How Jenny identifies dry eye patients - The importance of creating a systematic approach to treating dry eye, starti…

In this insightful episode, Aaron Werner and Dr. Masoud Nafey explore the role of technology and AI in transforming the field of optometry. They discuss the challenges of building the perfect EHR, the impact of AI on patient care, and how automation can free optometrists to focus on more meaningful interactions. From real-time data insights to the …

"In this conversation, Chris and Jeff Krohn discuss various themes including business growth, the process of writing a book, personal tragedies, and the impact of cancer on their lives. Jeff shares his journey of writing his book 'Offer It Up', the emotional experience surrounding the tragic accident of his best friend's son, and how he coped with …

"In this episode of The Aaron Werner Podcast, Aaron sits down with Dr. Jennifer Planitz, a visionary optometrist and business leader, to discuss the keys to fostering a strong team culture, embracing change, and leveraging leadership principles to grow a successful practice. Jennifer shares how she integrates Stoic philosophy into her team’s daily …

"This conversation delves into the complexities of omega-3 supplements, focusing on quality assurance, the role of organizations like GOED, and the importance of EPA and DHA for health. The discussion highlights the challenges consumers face in navigating the supplement market, the risks of counterfeit products, and the clinical implications of ome…

In this episode, Dr Aaron Werner and Dr. Ted McElroy dive into the power of building effective systems to drive positive results, both professionally and personally. They explore concepts like the importance of planning, how to create repeatable processes, and the impact of system design on outcomes. They discuss quotes from experts like W. Edwards…

This podcast episode discusses the impact of anti-glaucoma medications on ocular surface health, referencing the latest evidence-based guidelines from the American Optometric Association. It emphasizes the importance of understanding the relationship between glaucoma treatments and ocular surface disease, and the role of optometrists in managing th…

In this episode, Dr. Brianna Rhue, co-founder of Dr Contact Lens, offers a unique perspective on the vendor-practice owner relationship. She shares valuable insights on how practice owners can position themselves as “Sharks” in the competitive market and offers tips on recognizing the signs of a successful practice. Plus, we dive into her latest bo…

Summary In this episode, Chris discusses the challenges of implementing a dry eye program within comprehensive care practices. He emphasizes the importance of viewing dry eye as a pillar of patient care rather than a specialty service. The conversation covers the significance of proper patient evaluation, the strategic application of various treatm…

"In this episode, Aaron reflects on the power of focusing on the process rather than fixating on the outcome. He shares insights from a recent shooting course, illustrating how honing technique and discipline leads to better results—both on the range and in business. Aaron draws parallels between this lesson and the initiatives he and his team are …

In this episode of the Chris Wolfe Podcast, Chris discusses the challenges of billing and coding in healthcare practices, particularly in optometry. He emphasizes the importance of understanding billing rules to provide optimal patient care without being hindered by insurance limitations. Chris advocates for clear communication with patients regard…

Drs Brianna Rhue, Kyle Klute and Aaron Werner are joined by Trevor Mower of TEEM to discuss 'The Obstacle is The Way' by Ryan Holiday. Ryan Holiday speaks on stoicism, a philosophy designed to make us more resilient, happier, more virtuous and more wise–and as a result, better people, better parents and better professionals. Hear our take aways, in…

In this episode, Chris discusses the revitalization of his optical practice, focusing on data-driven decisions, inventory management, and enhancing patient experience. He shares insights on the challenges faced, strategies implemented for clearance sales, and the importance of team communication. Chris expresses optimism for the future as they aim …

This morning during an F3 workout at 6am in a snowy downtown Denver, Aaron rolled his ankle. He reflects on the challenge and the importance of community, not only to help get him back tothe hotel but how this is a metaphore for our businesses and life. To hear more about F3, check out Chris Wolfe did a series on the mission and you can listen to t…

In this episode, Chris discusses the importance of defining specialization within optometry and emphasizes the value of comprehensive care. He critiques the current trends in optometry that lean towards specialization, arguing that it can detract from the primary care role that optometrists play. Through analysis of billing data and patient care pr…

"Cataract co-management has been a topic of debate and confusion amongst surgeons and optometrists alike recently. Dr Chris Wolfe shared his thoughts recently on his show and you can listen here Dr Julio Echegoyen of Gordon Schanzlin New Vision Institute and Dr Joe DeLoach of Practice Compliance Solution join to discuss their perspectives and insig…

Summary In this episode of the Chris Wolfe Podcast, Chris discusses the critical role of chart auditing in healthcare, particularly in optometry. He emphasizes that chart auditing is not merely about compliance and billing but is fundamentally about enhancing patient care and ensuring that healthcare providers can document the complexity of care pr…

Tami Franklin has spent her career in multiple aspects of optometry. She started working in and then managing a private optometry practice in rural America, and now leads staff learning & development for Vision Source. Additionally she is a strong advocate of paraoptometric professional development with the American Optometric Assosication, and is …

In this conversation, Chris and Alex delve into the intricacies of managing an optical business within eye care practices. They explore the dual nature of opticals as both medical and retail entities, emphasizing the importance of understanding retail strategies to enhance patient experience and drive revenue. The discussion covers inventory manage…

In this conversation, Chris and Eugene delve into the intricacies of patient acquisition in the eye care industry, focusing on the concept of allowable acquisition cost. Eugene shares insights on optimizing patient acquisition strategies, leveraging Google Ads and AI, and the importance of understanding patient metrics. They discuss the significanc…

In this episode of the Chris Wolfe Podcast, Dr. Jim Stringham discusses the relationship between metabolic diseases and eye health, emphasizing the historical context of obesity, the role of environment versus genetics, and the importance of lifestyle changes in disease prevention. The conversation explores how inflammation from metabolic diseases …

Brianna Rhue, Kyle Klute and Aaron Werner dive into the life-changing principles of Atomic Habits by James Clear. We explore Tips to break bad habits, How to build routines that stick, and Real-life examples that have changed our daily lives personally and professionally. Mark your calendars to join us for the next Book Nerds Live episode Wednesday…

In this episode, Chris discusses the critical aspects of co-management in eye care, emphasizing the importance of optometrists as primary care providers. He addresses recent concerns regarding economic arguments against co-management, the role of CMS regulations, and the impact of audits on practice. Chris advocates for the necessity of co-manageme…

In this conversation, Chris and Jennifer Stewart reflect on the first year of her new optometry practice, discussing the goals set, the innovative strategies implemented for patient flow, and the decision to eliminate the front desk. They explore how these changes have positively impacted patient experience and staff dynamics, emphasizing the impor…

Book Nerds! A Book Club for Dr Entrepreneurs Brianna Rhue, Kyle Klute and Aaron explore` Revenge of the Tipping Point by Malcolm Gladwell, a book that dives into the darker side of tipping points as it relates to social epidemics, and how they can be manipulated for positive or negative. ________________________ [email protected] Go t…

In this episode,Chris discusses the final step in building a comprehensive optometry practice, focusing on the importance of planning for failure, training staff, and tracking metrics to ensure successful integration of new protocols. He emphasizes the need for customization in practice and the significance of communication with both staff and pati…

Drs Gina Wesley, Shane Kannarr and Chris Wolfe join for an unscripted conversation all about visual fields—the challenges, the breakthroughs, and the tools that make this an indispensable part of eye care. Did you know that utilization of visual fields in optometry, based on CMS billing data, is surprisingly low? We dive into the barriers that prev…

In this episode, Chris discusses step four of Comprehensive Optometry Simplified, focusing on analyzing fees and billing in optometry practices. He emphasizes the importance of understanding the financial aspects of patient care to ensure that services provided are worthwhile for both the practice and the patients. By calculating revenue generation…

Aaron has spoken multiple times about his practice's experience with the LifeMeter. On this episode, Drs Brenda DeForrest and Peter Santisi join to share their experiences with the technology, why they brought it into the practice and how it has affected the converastions they have with patients around nutrition, supplemnetation and ocular health. …

In this conversation, Adam F. Cmejla discusses the importance of understanding one's value through client feedback, the role of optometrists in providing comprehensive care, and the impact of limiting beliefs on professional identity. He shares personal experiences and transformative practices that have helped him grow, emphasizing the need for sel…

"Jane, at just 16, is the dynamic force behind Card My Yard Raleigh. Jane isn't your average teen; she's a vibrant entrepreneur with a knack for turning milestones into unforgettable celebrations. With a vision far beyond her years, she is transforming the way Raleigh celebrates, combining joy and creativity into each yard sign she installs. Fearle…

Dr. Glenn Ellisor is the Founder and Senior Advisor for Vision Source, a family of 4500 private practice optometrists collaborating to provide quality professional eye care and to support the long-term success of independent optometry. Vision Source clinicians treat an estimated 16 million patients every year. Before founding Vision Source in 1991,…

Drs Laurie Sorrenson and Mick Kling know a thing or two because they've seen a thing or two. Both own and run successful large practices and consult with their opotmetric peers on all things practice management. Recently, Laurie and Mick co-authored a white paper "A Guide On Adding An Associate Doctor to Your Practice" which can be found HERE (http…

In this episode, Chris discusses step three of building a protocol in comprehensive optometry, focusing on the importance of educational documents for patient communication. He emphasizes the need for intentional delivery of information to patients, using storytelling techniques to enhance understanding and engagement. The conversation highlights t…

Aaron's good friend, Bryan Holman owns three successful optometry practices Greenville, Millbrook, and Montgomery, Alabama. Roll Tide! Bryan has a clear process and strategy when introducing new technology into his practice and joins to discuss how he successfully intergrated the RetEval, his most recent technology, into practice. Bryan also is a b…

In this conversation, Chris and Jed Mullenix explore the importance of community building, leadership, and faith in fostering a thriving city. They discuss the challenges of divisiveness in society and the need for common ground to unite people. Through personal anecdotes and insights, they emphasize the significance of connectivity, shared values,…