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Content provided by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Dumb Things Agents Do on Social Media and What’s Happening with Agent Fees

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Manage episode 486796311 series 2286532
Content provided by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In this episode, the trio unpack the highlights of AREC 2025, noting the electric atmosphere and standout sessions, particularly Will Guidara’s keynote on meaningful engagement.
They then shift focus to social media, examining the fine line between genuine personal branding and ego-driven content. The trio critique common trends on platforms like Instagram and TikTok and offers practical tips for agents to create authentic, value-driven content.
The episode wraps up with a discussion on defending real estate fees and sustaining a value-based approach in a competitive market.

  continue reading

Chapters

1. Post-AREC Conference reflections (00:00:00)

2. Will Guidara's insights on creating moments (00:04:02)

3. Social media dos and don'ts for agents (00:05:11)

4. Value vs ego in real estate content (00:12:01)

5. The fee debate in real estate (00:19:08)

6. Pricing on value, not time (00:26:17)

362 episodes

Artwork
iconShare
 
Manage episode 486796311 series 2286532
Content provided by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode, the trio unpack the highlights of AREC 2025, noting the electric atmosphere and standout sessions, particularly Will Guidara’s keynote on meaningful engagement.
They then shift focus to social media, examining the fine line between genuine personal branding and ego-driven content. The trio critique common trends on platforms like Instagram and TikTok and offers practical tips for agents to create authentic, value-driven content.
The episode wraps up with a discussion on defending real estate fees and sustaining a value-based approach in a competitive market.

  continue reading

Chapters

1. Post-AREC Conference reflections (00:00:00)

2. Will Guidara's insights on creating moments (00:04:02)

3. Social media dos and don'ts for agents (00:05:11)

4. Value vs ego in real estate content (00:12:01)

5. The fee debate in real estate (00:19:08)

6. Pricing on value, not time (00:26:17)

362 episodes

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