Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 22 tackles the "great analytics awakening" - moving beyond vanity metrics to prove SEO's direct revenue impact using the REVENUE framework that connects organic search to bottom-line results.

Key Topics Covered:

• Why 68% of marketers track metrics that don't link to revenue
• AI overviews reducing clicks 15-20% but increasing traffic quality
• Multi-touch attribution models vs single-touch attribution failures
• Core Web Vitals impact: 1-second delay = 7% conversion drop

The REVENUE Framework:✅ Revenue Attribution Models - Multi-touch, time decay, U-shaped, data-driven✅ Engagement Quality Metrics - Dwell time, scroll depth, engaged sessions
✅ Value-Based Conversion Tracking - CLV by source, revenue per visitor✅ Experience Optimization - Core Web Vitals, mobile conversion rates✅ New Customer Acquisition Cost - Organic CAC and payback periods✅ User Journey & Economic Impact - Assisted conversions, ROSI

Implementation Essentials:

• Enhanced ecommerce tracking in GA4
• Custom channel groupings for AI traffic (ChatGPT, Perplexity)
• CRM integration for complete attribution picture
• Progressive web apps for conversion optimization

Results: Companies with optimized sites see 126% higher lead growth through proper attribution and conversion tracking.

Transform your analytics with revenue-focused web development and conversion optimization, proven attribution-based SEO strategies and ROI tracking, and expert analytics implementation and revenue measurement that proves bottom-line impact.

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