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Gilmedia Podcasts

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Welcome to Gilmedia Podcasts - your go-to source for expert insights on digital marketing and website design! Join us as we uncover the tips, tricks, and secrets behind successful online marketing strategies. Whether you’re navigating SEO, mastering Google Ads, or building your brand on social media, we’ve got actionable advice to help you grow your business and crush your marketing goals. Each episode, the marketing pros at Gilmedia, a leading digital agency, share their expertise, industry ...
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Dive deep into the world of Search Engine Optimization with SEO Unlocked, your go-to podcast for mastering digital visibility. Hosted by the SEO experts at Gilmedia, a leading web design and marketing agency, this show delivers actionable strategies, algorithm insights, on-page and off-page SEO tips, and the latest trends shaping how brands rank online. Whether you're a business owner, digital marketer, or SEO enthusiast, tune in weekly to learn how to drive traffic, increase conversions, an ...
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show series
 
The third-party cookie delay gave marketers whiplash, but smart brands are accelerating the opportunity that was already there: building proprietary customer relationships through first-party data. With customer acquisition costs skyrocketing from $9 in 2013 to $29 in 2025, knowing your customer isn't optional anymore. Brands that unify and activat…
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The click is vanishing. Over 80% of searches now end without a single click as AI overviews and ChatGPT answer questions directly on the results page. Google's AI overviews doubled between January and March 2025, and Gartner predicts traditional search traffic will drop 25% by 2026. But here's the twist: NerdWallet grew revenue 35% despite losing 2…
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YouTube Shorts generate over 200 billion views daily, but the old monetization playbook is dead. In this episode, we reveal why smart creators have stopped chasing that 45% ad revenue split and started using Shorts as a top-of-funnel traffic engine to build sustainable, predictable income. Discover the hidden costs of music licensing (50-67% revenu…
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Discover why that $299/month marketing "bargain" could cost your business over $28,000 in hidden expenses. We break down the real math behind agency pricing and reveal how cutting corners leads to Google penalties, lost revenue, and years of setbacks. Follow Sarah, a Toronto boutique owner who chose the cheap option and paid the price. From manual …
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 29 reveals TikTok's transformation into an answer engine - where daily searches are up 40% YoY, 64% of Gen Z use it as their primary search tool, and 2025 search ads deliver 3%+ conversion lifts with $2.64 ROAS while Google's market share drops below 50%. Key Topics Covered: TikTok daily se…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 40 reveals website redesign disasters - where 93% of redesigns lose SEO traffic, a Singapore firm lost $180K/month after a $50K project, and 49% of projects never finish, with the exact blueprint to avoid these catastrophic failures. Key Topics Covered: 93% of redesigns los…
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 28 tackles the biggest search disruption in a decade - 41% of Americans use TikTok as a search engine, 64% of Gen Z prefer it over Google, and micro-virality in hyper-niche communities delivers 100%+ watch times. Key Topics Covered: 41% of Americans use TikTok as search (64% of Gen Z over G…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 39 reveals how local businesses dominate enterprise competitors - where 76% of nearby mobile searches convert within 24 hours, the local 3-pack captures 44% of clicks, and optimized GBPs deliver 93% more actions and 5X qualified leads. Key Topics Covered: Local 3-pack drive…
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 27 reveals how to prove human expertise in the AI era - where strong E-E-A-T signals deliver 30% higher chances of top-3 rankings, and humanity becomes the only defensible competitive advantage against machine-generated content. Key Topics Covered: Semrush 2024 study: 30% higher top-3 ranki…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 38 reveals how to anticipate Google's next moves - analyzing summer 2025 updates where news publishers lost 600M+ visits and SpamBrain now identifies 200x more spam, with 6 key predictions for fall/winter 2025. Key Topics Covered: June 2025 core update: Zero-click news quer…
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The AI content paradox: you need to scale faster, but you're terrified of Google penalties. In this episode, we solve it. The truth? Google doesn't penalize AI contentβ€”it penalizes low-quality spam. Learn the exact workflow we use at Gilmedia to scale content that builds authority instead of destroying it. You'll discover: Why Google focuses on E-E…
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Mobile devices now account for 66% of global web traffic, yet most businesses are still designing for desktop firstβ€”and it's costing them rankings, traffic, and revenue. In this episode, we break down why mobile-first design is non-negotiable in 2025. You'll discover: The critical difference between responsive and true mobile-first design How Googl…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 36 reveals heat map secrets - X-ray vision into user behavior that delivers 23-187% conversion lifts by understanding what visitors actually do in their 8-second attention window. Key Topics Covered: The 8-second attention economy: snap judgment, visual scan, goal search Th…
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 23 unveils the G.L.O.B.A.L. Framework for international SEO success, featuring case studies like a 1365% global organic traffic surge and proven strategies to avoid the costly mistakes that kill most international expansions. Key Topics Covered: The 3 deadly sins of international SEO: Trans…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 34 presents the 72-Hour SEO Audit framework - a proven triage approach that delivers quick wins like 34% traffic increases in just two weeks, without waiting months for results. Key Topics Covered: 93% of online experiences start with search engines, 75% never click past pa…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 33 reveals voice search's stealth comeback - 157 million US users interact with voice assistants regularly, with voice shopping projected to hit $82 billion by 2025. Key Topics Covered: 50% of US population uses voice search daily (30-word queries vs 3-word typed searches) …
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 22 tackles the "great analytics awakening" - moving beyond vanity metrics to prove SEO's direct revenue impact using the REVENUE framework that connects organic search to bottom-line results. Key Topics Covered: Why 68% of marketers track metrics that don't link to revenue AI overviews redu…
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 21 tackles the "Algorithm Earthquake of 2025" with strategies that turn Google's constant updates into competitive advantages, featuring a case study with 320% lead increases. Key Topics Covered: March & June 2025 Core Updates causing 63% SERP fluctuations The ADIPT Framework: Authority, Dy…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 32 reveals how micro-moments and overlooked seasonal opportunities unlock untapped revenue while competitors fight over expensive holiday keywords. Key Topics Covered: The 4 micro-moment types: I want to know, go, do, buy (91% of users search mid-task) August opportunities:…
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 20 tackles Mobile-First Indexing Mastery as Google's complete transition (July 5, 2024) reshapes the digital landscape where 64% of web traffic originates from mobile devices and 50% of searches are now voice-based. Key Topics Covered: Google's complete mobile-first indexing implementation …
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🟠 Online Marketing Tips, Tricks and Secrets from Gilmedia 🟠 EP 31: Your First $1000 Marketing Budget - Maximum ROI Strategy Guide Optimized Podcast Description: Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 31 tackles the ultimate startup question: "I have $1000 for marketing - where do I begin?" Discover the strategic…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 30 unlocks the hidden power of Google Analytics 4 - transforming it from confusing dashboards into predictive business intelligence that can literally forecast what your customers will do next, while 90% of businesses use only 10% of its capabilities. Key Topics Covered: Th…
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 19 reveals Voice Search 2.0 - the revolutionary shift from mechanical commands to conversational AI that could account for 50% of all searches, with over 1 billion voice queries monthly transforming how businesses connect with customers. Key Topics Covered: The evolution from Voice 1.0 (rig…
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 18 dives deep into the psychology of search intent - revealing how to decode the hidden thoughts, emotions, and desires behind every Google query when 26% of searches end with zero clicks. Key Topics Covered: The 4 pillars of search intent psychology: Informational, Navigational, Commercial…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 29 reveals the neuroscience behind the scroll - how to capture attention in just 0.4 seconds when people scroll 300 feet of content daily and make decisions in under 47 seconds. Key Topics Covered: The attention span evolution: From 2.5 minutes (2004) to 47 seconds (2025) W…
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 17 reveals the complete transformation of link building - from the old "volume game" to the new "value economy" where 93-94% of link builders now prioritize quality over quantity. Key Topics Covered: The Authority Multiplier Effect: One DA90+ link = 50-100 weaker links Google's Penguin Revo…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 28 reveals the Content Multiplication Mastery framework - how to transform one stellar piece of content into seven powerful formats that reach every segment of your audience and drive exponential results. Key Topics Covered: The 7-format Content DNA system: Written, Visual,…
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 16 reveals the seismic shift from keyword-stuffing to entity-driven SEO - where Google's 800 billion facts about 8 billion entities are revolutionizing how search really works. Key Topics Covered: Google's Knowledge Graph evolution: From keyword matching to contextual understanding Entity-b…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 27 reveals the complete blueprint to build a newsletter empire from scratch - achieving 10,000 subscribers in just 90 days with proven strategies that generate up to $44 ROI for every dollar spent. Key Topics Covered: The 90-day empire blueprint: Foundation (Days 1-30), Acc…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 26 reveals why Core Web Vitals are your digital survival tool - with 48.2% of websites failing Google's speed standards and every 100ms delay costing 7% in conversions. Key Topics Covered: The Core Web Vitals Trinity: LCP (under 2.5s), INP (under 200ms), CLS (under 0.1) Why…
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Welcome back to SEO Unlocked, the Gil Media Growth Show! Episode 15 reveals how to become "The 15-Minute Marketing Manager" - designing intelligent automation workflows that deliver 58% better marketing performance while freeing up your time for strategic thinking. Key Topics Covered: The 3-pillar automation ecosystem: Data collection, decision log…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 25 reveals the Micro-Influencer Revolution - how savvy marketers are achieving 3x higher conversion rates and 46% better engagement while spending 50x less than mega-influencer campaigns. Key Topics Covered: The shocking economics: $50K with one mega-influencer vs 50 micro-…
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Welcome back to SEO Unlocked, the Gil Media Growth Show! Episode 14 tackles the devastating "Great De-Indexing" crisis that began May 26th, 2025 - where sites lost up to 50% of their indexed pages overnight. Key Topics Covered: The shocking scale: Sites vanishing from Google search results entirely Root causes: Technical errors, content quality iss…
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Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 24 reveals the Reddit Marketing Revolution - how authentic community engagement is transforming businesses into trusted authorities and driving real revenue. Key Topics Covered: Reddit's explosive growth: 500% increase in organic visitors, 30.9% YoY ad revenue growth The 90…
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The search landscape has changed forever. In this episode of SEO Unlocked, the Gilmedia Growth Show, we dive deep into the rise of zero-click searches and what it means for your business in 2025. With over 60% of Google searches now ending without a single click, and AI overviews dominating results, traditional SEO is no longer enough. Discover why…
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Unlock the future of marketing with Episode 23 of Online Marketing Tips, Tricks and Secrets from Gilmedia! In this deep-dive, the Gilmedia team reveals how AI tool stacking is revolutionizing the way marketers workβ€”turning disconnected tools into a seamless, high-performance marketing symphony. Discover how leading marketers are saving hours every …
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Welcome to SEO Unlocked! This episode reveals Answer Engine Optimization (AEO) - the revolutionary strategy reshaping how businesses succeed online as AI platforms like ChatGPT and Perplexity transform search behavior. Key Topics Covered: The shift from "getting clicks" to "getting citations" in AI answers Platform-specific strategies for ChatGPT, …
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Ever wondered what SEO specialists actually do all day? In this behind-the-scenes episode of Gilmedia's SEO Unlocked, we walk you through a full day of keyword wrangling, ranking analysis, and strategic planning. Get a taste of the real hustle behind high-performing websites! πŸ’» Explore how website design and development impact SEO strategy from the…
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What works in SEO and what completely flops? In this episode of SEO Unlocked by Gilmedia, we explore real-life SEO case studies that reveal powerful wins and unexpected missteps. Whether you're just starting out or optimizing an existing strategy, these lessons are gold. 🌐 Learn why investing in website design and development makes or breaks your S…
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As voice assistants become the new gatekeepers of search, how can your business adapt? In this episode of SEO Unlocked by Gilmedia, we dive into voice-first optimization and what it means for your SEO, content, and website structure in 2025. 🎯 Tap into our expertise in online marketing to increase traffic with voice search in mind πŸ’» Let us design a…
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In this episode of Online Marketing Tips, Tricks and Secrets from Gilmedia, we’re pulling back the curtain on Black Hat SEO in today’s AI-driven digital landscape. With smarter search engines and stricter penalties, is it still worth playing dirty? Or is it time to future-proof your SEO strategy with smart, ethical tactics? 🎯 Build high-performing,…
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In Episode 20 of Online Marketing Tips, Tricks and Secrets from Gilmedia, we bust some of the most common SEO myths that are still floating around in 2025. From keyword stuffing and link spam to outdated strategies that just don’t work anymore, we reveal the truths behind the trends and what actually gets results today. ✨ Learn more: πŸ”Ή We specializ…
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In Episode 9 of SEO Unlocked by Gilmedia, we explore how forum marketing is reshaping SEO strategy in the AI era. From Reddit threads to niche forums and Quora engagement, discover how authentic conversations are driving visibility, trust, and long-term rankings. Learn how to adapt your content and link-building efforts to align with today's algori…
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In Episode 19 of Online Marketing Tips, Tricks and Secrets from Gilmedia, we explore what SEO could look like over the next decade. From evolving algorithms to smarter search behavior, we unpack where search is headed and how your business can stay ahead. Discover how custom web design services are tailored to meet the unique needs, how to follow t…
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In this episode of SEO Unlocked by Gilmedia, we explore the latest local SEO updates shaping how businesses rank in 2025. Discover how a thoughtfully designed website, professional local SEO marketing, and results-driven marketing services work together to boost your local visibility, build trust, and bring more customers to your door. Tune in for …
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In this episode of SEO Unlocked by Gilmedia, we explore how brand recognition and trust influence your SEO success. Learn how custom marketing solutions, results-driven website services, and a strong SEO strategy for a better overall ranking can help establish your brand as an industry authority. Tune in for actionable insights to future-proof your…
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