The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Similar to SEO Unfiltered
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Ep 07: Taking the UX-First Approach with Bita Jarrah
Manage episode 338231171 series 3317453
Content provided by Geeky Tech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geeky Tech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Hello #techmarketers. Welcome to a very special episode of SEO Unfiltered. For this month, I’ve decided to look beyond the hallowed digital walls of Geeky Tech and seek out stimulating conversation with other geek-adjacent experts who could teach me a thing or two about user experience.
Why does user experience matter so much to me? Well, as the least technically-savvy person at Geeky Tech, I will tell you that I am frequently asked to be the guinea pig whenever a coworker isn't sure if something they’re working on is understandable and readable to the average user.
But that’s not the only reason.
UX is so fascinating because it touches upon our shared human experience and makes us realize that human beings aren’t all that dissimilar. Those small little touches on a web page or food packaging that demonstrate “extra-mile” thoughtfulness always brings a smile to my face and just makes my day a whole lot easier.
In my lofty opinion, I think everyone should be fascinated with #UX.
For today’s episode, I’m joined by Bita Jarrah, an artist and senior UX designer for the Canadian Red Cross, who has so graciously lent me her time to explain why UX design is so important, not only for the end-user but for you, the marketer.
Here’s an overview of what we cover today:
- A working definition of UX
- The difference between UX and UI (no, they’re not the same)
- Why following trends isn’t always a good thing
- Why “less is more” doesn’t automatically make for great UX when it comes to buttons (a sensitive subject in the UX world, apparently)
- How a website should follow both UX and SEO principles
- What's the point of having a beautiful website that no one knows how to navigate?
- Advice for marketers who want to build a UX-friendly website
Aaaaaaand, in case you’re wondering what website Bita is referring to when she’s talking about yummy UX design, here it is:https://bruno-simon.com/
Further Reading:
SEO Fundamentals: Understanding On-Page Optimisation
Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.
Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓
21 episodes
Share
Manage episode 338231171 series 3317453
Content provided by Geeky Tech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geeky Tech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Hello #techmarketers. Welcome to a very special episode of SEO Unfiltered. For this month, I’ve decided to look beyond the hallowed digital walls of Geeky Tech and seek out stimulating conversation with other geek-adjacent experts who could teach me a thing or two about user experience.
Why does user experience matter so much to me? Well, as the least technically-savvy person at Geeky Tech, I will tell you that I am frequently asked to be the guinea pig whenever a coworker isn't sure if something they’re working on is understandable and readable to the average user.
But that’s not the only reason.
UX is so fascinating because it touches upon our shared human experience and makes us realize that human beings aren’t all that dissimilar. Those small little touches on a web page or food packaging that demonstrate “extra-mile” thoughtfulness always brings a smile to my face and just makes my day a whole lot easier.
In my lofty opinion, I think everyone should be fascinated with #UX.
For today’s episode, I’m joined by Bita Jarrah, an artist and senior UX designer for the Canadian Red Cross, who has so graciously lent me her time to explain why UX design is so important, not only for the end-user but for you, the marketer.
Here’s an overview of what we cover today:
- A working definition of UX
- The difference between UX and UI (no, they’re not the same)
- Why following trends isn’t always a good thing
- Why “less is more” doesn’t automatically make for great UX when it comes to buttons (a sensitive subject in the UX world, apparently)
- How a website should follow both UX and SEO principles
- What's the point of having a beautiful website that no one knows how to navigate?
- Advice for marketers who want to build a UX-friendly website
Aaaaaaand, in case you’re wondering what website Bita is referring to when she’s talking about yummy UX design, here it is:https://bruno-simon.com/
Further Reading:
SEO Fundamentals: Understanding On-Page Optimisation
Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.
Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓
21 episodes
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Similar to SEO Unfiltered
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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