The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Ep 04: Finding Your Keywords with Mark Hawkshaw-Burn
Manage episode 328955114 series 3317453
Content provided by Geeky Tech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geeky Tech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What’s up marketing Geeks? Let’s take this SEO chat all the way back to basics. More specifically, keywords. What are keywords and how do they help your website get seen by the people you’re targeting?
Welcome to season 1 episode 4 of SEO Unfiltered. In this episode, Genny gets a-talking with keyword specialist Mark Hawkshaw-Burn and together they unravel the mystery of keyword research and what marketers like you can do to outrank your competitors and work your way up the ranks.
This episode will be perfect for anyone whose website isn’t attracting the right sort of customer or who can’t figure out why their amazing web pages haven’t landed on the front page of Google.
Mark teaches Genny how to spy (her words, not his) on competitors in order to leverage their success as part of an overall strategy to outrank them (insert evil laugh). If what we just said sounds sketchy, don’t worry. We’re not asking you to go undercover and hack into their Google Analytics or do anything shady.
Mark also walks Genny through keyword value and difficulty and explains how a marketer can use long-tail keywords to put themselves in the race.
Keyword Research: Recommended Readings
- SEO Fundamentals: Understanding Keyword Research & Strategy
- What Is Keyword Cannibalisation?
- What Is SEO and How Does it Work?
- On-Page SEO Best Practices
Did you miss our last episode? You can listen to previous episodes, transcripts, and show notes on our official SEO Unfiltered Podcast web page. Don’t forget to follow us on Instagram, Facebook, and Twitter @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.
Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.
Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓
21 episodes
Share
Manage episode 328955114 series 3317453
Content provided by Geeky Tech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geeky Tech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What’s up marketing Geeks? Let’s take this SEO chat all the way back to basics. More specifically, keywords. What are keywords and how do they help your website get seen by the people you’re targeting?
Welcome to season 1 episode 4 of SEO Unfiltered. In this episode, Genny gets a-talking with keyword specialist Mark Hawkshaw-Burn and together they unravel the mystery of keyword research and what marketers like you can do to outrank your competitors and work your way up the ranks.
This episode will be perfect for anyone whose website isn’t attracting the right sort of customer or who can’t figure out why their amazing web pages haven’t landed on the front page of Google.
Mark teaches Genny how to spy (her words, not his) on competitors in order to leverage their success as part of an overall strategy to outrank them (insert evil laugh). If what we just said sounds sketchy, don’t worry. We’re not asking you to go undercover and hack into their Google Analytics or do anything shady.
Mark also walks Genny through keyword value and difficulty and explains how a marketer can use long-tail keywords to put themselves in the race.
Keyword Research: Recommended Readings
- SEO Fundamentals: Understanding Keyword Research & Strategy
- What Is Keyword Cannibalisation?
- What Is SEO and How Does it Work?
- On-Page SEO Best Practices
Did you miss our last episode? You can listen to previous episodes, transcripts, and show notes on our official SEO Unfiltered Podcast web page. Don’t forget to follow us on Instagram, Facebook, and Twitter @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.
Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.
Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓
21 episodes
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Similar to SEO Unfiltered
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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