Did you know that 95% of new products launched every year fail? Or that most people rely on friends and family recommendations for new product purchases? This information leads to what I refer to as duck launching. This week, episode 8 of Selling for Yourself: a guide for non-sales people Podcast is about how I use duck launches instead of regular launches!

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I’m sharing the importance of creating a product or service launch that is actually going to work. I also give you actionable steps you can take right now to have your own duck launch. Some of the talking points I go over in this episode include:

1. What a normal launch tends to look like.
2. Breaking down what a duck launch is and the best strategies to launch successfully.
3. Examples of how to use your network to launch your new offer.
4. The three responses you’ll usually see with a duck launch and how to use each of those.