ENCORE: Behind The Scenes Of A Rebrand

Selling the Couch

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6M ago 35:04

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Today’s session is all about rebranding. We are taking a behind-the-scenes look at how different circumstances might affect the business you’ve established and force you to rebrand. Should you view this kind of pivot as a failure? Absolutely not! Let’s explore this topic together.

Our Featured Guest

Kevon Cheung

Kevon Cheung is the founder and head teacher at Small School. He was a previous guest on the podcast several years ago, and I’ve taken his Build in Public Mastery Course to help overcome my fears about posting on social media. I learned a lot of helpful information about creating effective posts on LinkedIn, YouTube, and the STC podcast. Kevon’s wisdom and practical knowledge have helped me lean into vulnerability in many areas. In light of his rebranding from Public Lab to Small School, Kevon shares the pain and difficulties in business building and rebranding, why he felt the need to rebrand, and what he teaches in his online “small courses.” He also explains where he sees course creators stumbling the most.

Small School

You’ll Learn:

The painful parts of Kevon’s rebranding process (Changing your identity and “rebuilding what you’re known for”)
Kevon’s thoughts about working through the inevitable feelings of failure when a change became necessary (How to reframe your mindset about a pivot)
The biggest mistake course creators make
Kevon’s #1 piece of advice for entrepreneurs and course creators
Kevon’s reasoning behind his “all in” attitude about online courses
Knowing when to add a course as a new offering (Have you validated your expertise with your audience?)
Where course creators stumble the most–and why the goal is to create an experience that connects, surprises, and delights
Kevon’s perspective on what a “small course” is

Resources:

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