Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engin ...
…
continue reading
Privatepracticemarketing Podcasts
With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You'll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income. ...
…
continue reading
Welcome to the show for seasoned business owners, coaches, and service providers who've been in the game long enough to know that the flashy hustle isn't sustainable — The Experienced Entrepreneur is your weekly refuge. Here, experience is your edge. This is not a show for newbies chasing overnight success; it's a podcast for those who bring wisdom, perspective, and resilience to the long game of entrepreneurship. If you've ever felt unseen in the noise of business marketing, tired of strate ...
…
continue reading
1
405: I’m Shutting Down Our $9K Mastermind. Here’s Why.
34:37
34:37
Play later
Play later
Lists
Like
Liked
34:37Here we are at the last episode of 2025, our 10th year of the podcast. For the last episode of the year, I usually try to focus on reflections about lessons learned, tough decisions, and pivots that are happening. My intent today is to be transparent and share in a “fireside chat” format. Take a pause with me, sit back, and think about your busines…
…
continue reading
1
193. 11 Things Our SEO Team Wishes Every Therapist Knew About SEO - 10 6 25 12.18 PM
36:15
36:15
Play later
Play later
Lists
Like
Liked
36:15If you've ever felt unsure about what SEO really is — or why your website isn't getting the traffic or clients you expected — this episode is for you. Daniel pulls back the curtain on the most common misunderstandings therapists have about SEO and shares what's actually working in today's digital landscape. This episode was born out of behind-the-s…
…
continue reading
1
The Ordinary Business Revolution - with Jessica Freeman
1:07:10
1:07:10
Play later
Play later
Lists
Like
Liked
1:07:10What if "ordinary" isn't a limitation — but the new definition of success? In this conversation, Marissa Lawton and longtime entrepreneur Jessica Freeman — founder of Jess Creatives and The Ordinary Business — explore what it really means to build a business that's sustainable, satisfying, and still fully your own. Together, they unpack how the onl…
…
continue reading
1
404: Building an Anti-Racist Practice in Times Like These
36:41
36:41
Play later
Play later
Lists
Like
Liked
36:41What does it mean to have an “anti-racist practice”? With all the changes taking place regarding DEI and the current US political climate, this is a challenging endeavor for clinicians. Join us for a closer look at this important topic in today’s session. Our Featured Guest Kenya Crawford Kenya Crawford is a licensed therapist and trained facilitat…
…
continue reading
1
Recognizing Your Core Business Identity with Shaina Longstreet
58:01
58:01
Play later
Play later
Lists
Like
Liked
58:01Your brand isn't something you create — it's something you uncover. In this episode of The Experienced Entrepreneur, Marissa Lawton is joined by designer and brand strategist Shaina Longstreet, founder of Dawn and Delight Creative, for a deeply grounded conversation about what it really means to build a business that feels like you. After nearly tw…
…
continue reading
1
403: Turning Your Podcast into a Deeper Platform for Courses, Your Book, and Speaking
18:30
18:30
Play later
Play later
Lists
Like
Liked
18:30This session is the second part of a series called “Podcasting for Therapists.” You can check out the first part of the series on launching your podcast with this link. Today’s focus is on what happens after you launch your podcast. More specifically, how do you strategically and thoughtfully turn your podcast into a platform that leads to more inc…
…
continue reading
1
The Purpose of Business with QuinnTempest
1:09:06
1:09:06
Play later
Play later
Lists
Like
Liked
1:09:06The true purpose of business isn't growth for growth's sake — it's alignment, sustainability, and impact that lasts. In this powerful first guest episode of The Experienced Entrepreneur, Marissa Lawton sits down with Quinn Tempest, entrepreneur, strategist, and founder of Create Your Purpose®, for a conversation that cuts through the noise of hustl…
…
continue reading
1
402: Closing Your Private Practice: What Therapists Need to Know
33:27
33:27
Play later
Play later
Lists
Like
Liked
33:27Today’s session is about shutting down your private practice, which is an inevitable step in the journey for many therapists. The two main options are to sell their private practice or shut it down, which can be the best choice for a therapist who wants to pursue other avenues and achieve more freedom in their life. Join us to learn more! Our Featu…
…
continue reading
1
192. Leading with Curiosity: How to Influence Your Team Without Micromanaging
46:10
46:10
Play later
Play later
Lists
Like
Liked
46:10In this episode of the Private Practice Elevation Podcast, we're joined by Michael Diettrich-Chastain, founder of Arc Integrated — a leadership development consultancy that helps teams and leaders around the world create cultures of engagement, sustainability, and purpose. Michael brings a unique background that blends psychology, therapy, and orga…
…
continue reading
1
What I'm Doing Differently: in this chapter of business
58:48
58:48
Play later
Play later
Lists
Like
Liked
58:48After more than a decade online, I don't want to run my business the way I used to. No endless funnels. No chasing perfection. No over-editing every piece of content. No building big teams just to manage the growth. In this episode, I'm pulling back the curtain on what I'm doing differently in this chapter of business — and why it might resonate wi…
…
continue reading
1
The Rollercoaster Years: and how to steady yourself
42:13
42:13
Play later
Play later
Lists
Like
Liked
42:13Maybe you pivoted. Maybe you paused. Maybe you powered through because you didn't know what else to do. If you've been in business for more than a few years, you know exactly what the entrepreneurial rollercoaster feels like. There are highs that feel euphoric and lows that leave you questioning everything. And the last few years — with the COVID b…
…
continue reading
Here's the truth: your experience — the years you've put in, the pivots you've made, the resilience you've built — all of that together makes up your edge. In this episode, I talk about why seasoned entrepreneurs have something no quick-fix hack or brand-new trend can give: perspective. We've lived through cycles. We've survived launches that flopp…
…
continue reading
Every business owner eventually comes to a crossroads: Do I keep going the way I have been, or do I do it differently? This very first episode sets the stage for what you can expect from The Experienced Entrepreneur. Every Monday: raw, real conversations about the long game of entrepreneurship. Not the Instagram highlight reels, not hustle culture …
…
continue reading
1
401: How To Create An Online Course That Actually Gets Finished
19:56
19:56
Play later
Play later
Lists
Like
Liked
19:56Today’s session is all about designing a therapist-friendly course that actually gets finished. This is the third in our series, The Therapist’s Path to a Successful Online Course. A lesser-known fact about online courses is that they have a notoriously low completion rate. The real challenge for course creators is to include content that is engagi…
…
continue reading
1
191. The Top Things Every Therapist Should Know About Website Project Management
29:54
29:54
Play later
Play later
Lists
Like
Liked
29:54If you've ever thought, "Just build me a website," and assumed it was a straightforward process, this episode is for you! Daniel is joined by Paula Allera, Private Practice Elevation's own project manager, for a behind-the-scenes look at what really goes into website project management. With a background in web design, development, and digital mark…
…
continue reading
This is the 400th episode of Selling the Couch! It is truly surreal to think back to 2015 and the show’s humble beginnings; reaching this milestone is beyond anything I ever dreamed of 10 years ago. I want to use this milestone to reflect on a few meaningful thoughts about staying the course to reap the quiet rewards. What does it mean to choose de…
…
continue reading
1
399: How to Create a Personal Brand With Authenticity, Heart, and Grace with Adrienne Wilkerson
48:58
48:58
Play later
Play later
Lists
Like
Liked
48:58Today’s topic strikes fear into the hearts of many clinicians. We are talking about branding, not in the sales-y way that feels icky, but with authenticity, heart, and grace. Whether intentional or not, you have a brand; why not make it one to be proud of? Want to be an influential thought leader? Your personal brand should reflect your heart and c…
…
continue reading
1
190. Keeping Your Practice Compliant—Without Burning Out Your Team with Tiana Kelly
29:31
29:31
Play later
Play later
Lists
Like
Liked
29:31Many therapists in private practice want to run a solid, ethical business—but the idea of "compliance" can feel confusing, overwhelming, or even downright scary. Between HIPAA requirements, proper documentation, and ever-changing policies, it's tough to know what you don't know… and easy to put it off for another day. In this episode of the Private…
…
continue reading
1
398: What Therapists Get Wrong About Selling Their First Online Course
15:53
15:53
Play later
Play later
Lists
Like
Liked
15:53Today’s solo episode is the second of a three-part series we call The Therapist’s Path to a Successful Online Course. Today’s focus is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about online courses. I’m bringing full transparency to today’s topi…
…
continue reading
1
397: Mindful Race Talk: How Clinicians Can Use Language For Conversations That Matter
34:30
34:30
Play later
Play later
Lists
Like
Liked
34:30Welcome to our fall season of new episodes! After a busy summer of family time and travel, I’m excited to be back with you on the podcast. Today’s conversation is an important one about mindful language in conversations touching on race and culture. Join us! Our Featured Guest Dr. Nathalie Edmond Dr. Nathalie Edmond is a licensed psychologist and t…
…
continue reading
1
189. Optimizing Operations: Building a Strong Foundation for Private Practice Growth
45:00
45:00
Play later
Play later
Lists
Like
Liked
45:00Optimizing Operations: Building a Strong Foundation for Private Practice Growth Running a private practice often means wearing multiple hats—therapist, admin, marketer, and CEO. Without the right systems in place, the behind-the-scenes responsibilities can quickly become overwhelming, leading to burnout and limited growth. This episode of Private P…
…
continue reading
1
ENCORE: How to (Correctly) Pitch Podcasts with Dustin Riechmann
36:46
36:46
Play later
Play later
Lists
Like
Liked
36:46Today’s session is a conversation about how to navigate guest appearances on podcasts. Whether you have future aspirations to launch a podcast or desire to grow your visibility by appearing on podcasts, this will be a helpful session for you! Podcasting offers possibilities for interesting connections and unimaginable opportunities. Join us to lear…
…
continue reading
1
ENCORE: Why Every Course Creator Should Start A Podcast
24:36
24:36
Play later
Play later
Lists
Like
Liked
24:36If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your c…
…
continue reading
1
188. Planning for Therapist Emergencies: Professional Wills and Client Care
39:28
39:28
Play later
Play later
Lists
Like
Liked
39:28Therapists spend years building relationships with their clients—but what happens if a therapist suddenly can't show up anymore due to illness, injury, or even death? This episode of the Private Practice Elevation Podcast tackles a topic that's often overlooked but absolutely vital: how to prepare your practice and protect your clients in case of a…
…
continue reading
1
ENCORE: Leaving Therapy for Coaching with Dr. Corey Wilks
47:17
47:17
Play later
Play later
Lists
Like
Liked
47:17Today’s session is about leaving psychotherapy for coaching. This transition is one that many therapist colleagues have made, and the reality is that many more are shifting from the field of therapy into coaching. Several major factors play into this decision, and my guest today gives a transparent look at his experience in this transition. Join us…
…
continue reading
1
SUMMER ENCORE: 106. What Content Needs to Be On My Therapy Website to Be Successful?
22:11
22:11
Play later
Play later
Lists
Like
Liked
22:11In this episode of The Private Practice Elevation Podcast, we're going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful. Most therapists would agree that they need a website to market their private practice online and help them gain clients. The problem is that m…
…
continue reading
1
SUMMER ENCORE 115. Copywriting That Connects With Your Ideal Client with Laura Long
39:34
39:34
Play later
Play later
Lists
Like
Liked
39:34In this episode of The Private Practice Elevation Podcast, you're going to learn how to write copy for your website that speaks directly to your ideal client. I'm sure you know that the copy on your website has the power to connect with your ideal client. And when a potential client feels connected, and that you understand their challenges on a dee…
…
continue reading
1
ENCORE: How To Avoid Information Overload In Your Online Course
43:13
43:13
Play later
Play later
Lists
Like
Liked
43:13Today’s session is a coaching call, and our main focus is on a struggle that many course creators face. When you are an expert in your course content, how do you find the balance in presenting information without overwhelming your students? I feel sure that every course creator has felt this struggle, so I hope you find today’s call to be helpful. …
…
continue reading
Today’s session is all about rebranding. We are taking a behind-the-scenes look at how different circumstances might affect the business you’ve established and force you to rebrand. Should you view this kind of pivot as a failure? Absolutely not! Let’s explore this topic together. Our Featured Guest Kevon Cheung Kevon Cheung is the founder and head…
…
continue reading