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Amazon at 25: The Celebration Sellers Didn’t Ask For — Plus Walmart’s New Rules, AI Discovery, and the Coming “Goods Recession”
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Amazon turns 25 — and the sellers who built it have thoughts. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down Amazon’s self-congratulatory milestone and the growing gap between the company’s narrative and the seller reality. From rising fees to shrinking margins, it’s the anniversary party with mixed reviews.
We also cover the biggest shifts shaping marketplace strategy as we close out 2025:
- Amazon’s 25-Year Milestone – Two and a half trillion dollars in sales and two million jobs created, but sellers question who’s really benefiting.
- A+ Shoppable Collections – Static Brand Stories are out. Interactive, clickable carousels are in. Learn how to turn storytelling into sales.
- Walmart’s Product Categorization Rules – Misclassify your listing and get buried. Why clean data is now your biggest growth lever.
- Holiday Sales Forecasts Pass $1 Trillion – The NRF projects a record-breaking season, but early promotions and inflation will reshape the curve.
- Amazon’s “Haul” Sale – Eleven-cent deals, Temu-style pricing, and what it signals about Amazon’s race to the bottom.
- Walmart+ Badge for Self-Fulfilled Sellers – Finally, you can compete with WFS accounts if you hit the delivery metrics.
- ChatGPT Traffic in Google Search Console – Regex patterns now reveal AI-driven queries. How sellers can make their content “citable” for ChatGPT answers.
- Amazon Sues Perplexity AI – The first big legal fight over agentic shopping. What it means for Rufus, discovery, and seller visibility.
- U.S. Ports Signal a “Goods Recession” – Imports are slowing; learn how to stay agile as tariffs and freight costs bite.
- Prime Video Ads Go Local – Interactive, location-based ad units turn streaming into the next retail media frontier.
This episode dives deep into the tension between innovation and independence — reminding every seller why diversification and data-driven strategy are key going into 2026.
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