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#417 - Past sales are a poor predictor of future sales

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Manage episode 469985105 series 2866043
Content provided by Andy Isom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I share a critical lesson we learned the hard way—why relying solely on past sales data to forecast inventory for seasonal products can be a big mistake.

For the first three years of our brand, we experienced consistent growth, fueled by marketing, new SKUs, and the surge in demand during COVID. But what we didn’t account for was the actual market demand beyond our own sales numbers.

I break down the risks of over-relying on historical data, how we adjusted our approach, and what you can do to avoid the same mistake.

➡️ All my resources: https://www.andyisom.com/

  continue reading

399 episodes

Artwork
iconShare
 
Manage episode 469985105 series 2866043
Content provided by Andy Isom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I share a critical lesson we learned the hard way—why relying solely on past sales data to forecast inventory for seasonal products can be a big mistake.

For the first three years of our brand, we experienced consistent growth, fueled by marketing, new SKUs, and the surge in demand during COVID. But what we didn’t account for was the actual market demand beyond our own sales numbers.

I break down the risks of over-relying on historical data, how we adjusted our approach, and what you can do to avoid the same mistake.

➡️ All my resources: https://www.andyisom.com/

  continue reading

399 episodes

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