Best Andy Isom Podcasts (2025)

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#413 - Welcome to Built by Business with Andy Isom 14:09

22d ago14:09

14:09

In this kickoff episode under the new Built by Business name, I’m catching you up on everything I’ve been doing behind the scenes… and why I’m back behind the mic with a clearer mission than ever. This episode is for founders, sellers, and brand builders who know the game has changed — and are ready to scale smarter in 2025. 🔄 What I cover: Why I r…

1
E031 - AI or Not - Andy Jenkinson and Pamela Isom 55:32

25d ago55:32

55:32

Welcome to "AI or Not," the podcast where we explore the intersection of digital transformation and real-world wisdom, hosted by the accomplished Pamela Isom. With over 25 years of experience guiding leaders in corporate, public, and private sectors, Pamela, the CEO and Founder of IsAdvice & Consulting LLC, is a veteran in successfully navigating t…

1
#435 - Amazon Is Less Competitive Than Four Years Ago with Ben Donovan 9:20

6h ago9:20

9:20

Amazon is less competitive than it was four years ago—and it’s not just a feeling. It’s backed by data. In this episode, Andy breaks down key insights from a recent Marketplace Pulse article showing how casual sellers have exited the platform, leaving behind stronger, more strategic brands. Read the full article here: https://www.marketplacepulse.c…

1
#434 - Your Conversion Rate is Lying to You 15:52

1d ago15:52

15:52

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers. You’ll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is …

1
#433 - 3D Listings and Augmented Shopping: The Future of E-Commerce Has Depth 4:41

2d ago4:41

4:41

3D product listings and augmented reality tools are no longer future tech—they’re live, tested, and converting at higher rates. In this episode, Andy breaks down a powerful article about Fibbl, a startup making it fast and affordable for brands to create interactive 3D models of their products. You’ll hear how Samsonite saw a 50% lift in conversion…

1
SOFcast S6 E6: Angel Cortes — From the Streets to the Regiment 1:12:28

3d ago1:12:28

1:12:28

🎙️ From a childhood of poverty and violence in Los Angeles to the ranks of the 75th Ranger Regiment, Angel Cortes’ story is one of grit, growth, and relentless purpose. In this raw and moving conversation, Angel shares how he escaped gang life, found a new mission in the Army, and eventually became a leader in the Ranger Regiment — even after setba…

1
#432 - This MASSIVE brand is Selling on Amazon Again… But Weren’t They Already Doing That? 6:12

3d ago6:12

6:12

This massive brand is officially back on Amazon—for real this time. After a five-year hiatus, one of the world’s most iconic brands is once again selling directly on the marketplace. But what changed? And why now? All my resources and services can be found here: www.andyisom.comBy Andy Isom

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#431 - Building an Amazon Brand and Building an E-Commerce Brand Are Not The Same 9:17

4d ago9:17

9:17

Amazon is powerful—but it’s not the whole game. In this episode, Andy breaks down the key differences between building an Amazon-first brand and building a true e-commerce brand. From platform dependency and customer ownership to exit multiples and long-term equity, this episode helps sellers see the bigger picture. You’ll learn: Amazon Brands Vs. …

1
#430 - When to Buy and When to Build 7:40

5d ago7:40

7:40

In today’s e-commerce world, do you launch from scratch—or buy a brand that’s already working? In this episode, Andy breaks down the critical decision every brand builder faces: when it makes sense to build your own brand from zero, and when buying an existing business is the smarter, faster play. With seller fatigue rising and undervalued Amazon b…

1
#429 - How Boring Businesses Can Make You “Stealthy Wealthy” 9:19

6d ago9:19

9:19

Forget tech startups and viral apps—some of the wealthiest entrepreneurs in America are getting rich off carpet removal machines, beer distribution, and car floor mats. In this episode, Andy break's down the Wall Street Journal’s article on the “Stealthy Wealthy” a growing class of business owners quietly building serious wealth through unsexy, tra…

1
#428 - Amazon's Moat Is Cracking + This Week at Weavos 12:14

7d ago12:14

12:14

This week, a logistics startup backed by a recent $200 million funding round made a bold move to challenge Amazon’s dominance—and Walmart quietly beat Amazon at its own game: profitable, fast e-commerce delivery. In this episode, I break down what Stord’s acquisition of UPS’s Ware2Go actually means for brand owners, why Walmart’s store-powered fulf…

1
#427 - The Amazon Profit Killer Owners Overlook. And It’s Not PPC. 13:49

8d ago13:49

13:49

Most Amazon brand owners blame ads for shrinking profits—but the real killer might be hiding in your inventory. In this episode, I break down the silent profit leaks that sneak past your ad dashboard but impact your P&L: slow sell-through, poor inventory utilization, over-ordering, and mounting FBA storage fees. I’ll give you a practical checklist …

1
#426 - Amazon Isn’t the End Goal. It’s the Launchpad. 7:32

9d ago7:32

7:32

Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket. In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product development, email list building, and true customer ownership. I…

1
SOFcast Special Episode: “Moments That Matter” — Medal of Honor Panel at SOF Week 2025 1:01:58

10d ago1:01:58

1:01:58

🎙️ In this extraordinary SOFcast episode, we step away from the studio and onto the stage of SOF Week 2025, a premier joint conference co-hosted by U.S. Special Operations Command (USSOCOM) and the Global SOF Foundation. Recorded live in Tampa, this powerful panel titled “Moments That Matter” features three living SOF recipients of the Congressiona…

1
#425 - The Fastest and Cheapest Way to Rank Your Product on Amazon 8:58

10d ago8:58

8:58

Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon’s A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attr…

1
#424 - The Product / Marketing Matrix 11:52

11d ago11:52

11:52

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat. In this episode, I cover: The 4 types of products in the matrix …

1
E032 - AI or Not - Steve Wilson and Pamela Isom 44:09

11d ago44:09

44:09

Welcome to "AI or Not," the podcast where we explore the intersection of digital transformation and real-world wisdom, hosted by the accomplished Pamela Isom. With over 25 years of experience guiding leaders in corporate, public, and private sectors, Pamela, the CEO and Founder of IsAdvice & Consulting LLC, is a veteran in successfully navigating t…

1
#423 - Why “Easing Back In” is Killing Your Consistency 5:33

12d ago5:33

5:33

You’ve probably heard the advice: “Ease back into it.” But when it comes to content, business, fitness—anything that demands discipline—easing back in is often the reason you never get momentum again. In this episode of Built By Business, I explain why jumping straight into the fire is the fastest way to rebuild consistency. Whether you’ve fallen o…

1
#422 - Brands are Built With People Not Products 7:55

13d ago7:55

7:55

Most sellers obsess over product features, but the best brands in the world aren’t built on what they sell—they’re built on who they connect with. In this episode of Built By Business, I break down why your product isn’t your brand—and how to leverage people, partnerships, and storytelling to create something that lasts. From Gymshark’s influencer …

1
#421 - Real Conversations, Real Strategy: A Look Inside Weavos This Week 14:20

14d ago14:20

14:20

Amazon just rolled out a new ASIN Performance Alert feature—and we’re already using it across multiple client accounts to stay ahead of drops in sales, traffic, and Buy Box ownership. In this episode of Built By Business, I break down exactly how to set up these alerts inside Seller Central, why they matter, and how to avoid drowning in unnecessary…

1
#420 - I Couldn’t Build My Own Amazon AI Software… So I Partnered With One Instead 13:35

15d ago13:35

13:35

I spent six months trying to build my own Amazon AI tool… only to realize the real shortcut was buying one. In this episode I share how my DIY ambitions hit a wall—meeting after meeting, development quotes piling up, and the crushing cost of training models—until I discovered Jarvio.io and realized sometimes you build it, and sometimes you buy it. …

1
#419 - Major Seller Fulfilled Prime Changes: What You Need to Know Before June 29 12:53

16d ago12:53

12:53

Amazon just dropped a major update to Seller Fulfilled Prime—and it’s going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties. In this epi…

1
S6 E5 - Rob Zackery — Calling the Fight, Building the Team 1:07:44

17d ago1:07:44

1:07:44

🎙️ From calling in airstrikes with Green Berets and Rangers to leading Airmen across the globe, Rob Zackery’s career as an Air Force TACP is one of purpose, adaptability, and impact. In this episode, Rob shares what it takes to step into any team room and earn trust — not by rank or reputation, but by performance. He reflects on his early combat de…

1
#418 - Why Online Courses are Completely Dead Now 10:06

17d ago10:06

10:06

I’ve sold thousands of online courses—and I’m telling you right now: the traditional course model is dying. With ChatGPT and other AI tools, people can now get 90% of what most courses teach for free, instantly. The information gap that used to justify $997 price tags? It’s gone. In this episode, I break down: What ChatGPT has replaced in the educa…

1
#417 - Tariffs Just Dropped: Here’s What It Means for Your Amazon Brand 8:51

18d ago8:51

8:51

The U.S. just slashed Chinese tariffs from 145% to 30%. China just dropped U.S. tariffs from 125% to 10%. If you're selling physical products—especially through Amazon or DTC—this is your moment to move fast. Because while everyone else is still refreshing freight quotes, smart brands are locking in container space before the rate hikes begin. In t…

1
#416 - If You Want Bigger Results, Start Acting Like a Bigger Brand 10:53

19d ago10:53

10:53

You say you want 7-figure results. But are you actually running your business like a 7-figure brand? In this Monday episode, we’re breaking down what high-level operators really do — and how you can start acting like one, even if you're still scaling. I’ll walk you through the exact habits, systems, and creative upgrades you should focus on this we…

1
#415 - Who Really Wins From Chinese Tariffs? 16:35

20d ago16:35

16:35

Tariff talks between the U.S. and China have officially started in Switzerland, and they’re expected to continue through Sunday. But before you celebrate the potential for an 80% import tax on Chinese goods, here’s the uncomfortable truth: These tariffs may actually help Chinese sellers more than they hurt them. In this episode, I break down how Ch…

1
#414 - The Part No One Wants To Talk About 14:42

21d ago14:42

14:42

Nobody talks about what happens after you hit your first $10K month on Amazon. The excitement fades. The adrenaline wears off. And suddenly, the business you were fired up about starts to feel... repetitive. But here’s the truth: this is the part that actually builds a brand. In this episode, I’m breaking down what happens after the initial wins—an…

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Andy Isom Podcasts

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