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#415 - How to Justify a Premium Pricing Strategy on Amazon (Beyond Just Branding)

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Manage episode 465289465 series 2866043
Content provided by Andy Isom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most Amazon sellers think branding alone lets them charge premium prices, but that’s not the full picture. In reality, two key factors determine if you can charge more: Supply & Demand dynamics and Obvious Perceived Value.

If you don’t get these right, no amount of fancy branding will justify a higher price. Today, I’m breaking down the real strategy behind pricing premium on Amazon and how you can make customers choose your product over cheaper alternatives.

➡️ All of my resources: https://www.andyisom.com/

  continue reading

399 episodes

Artwork
iconShare
 
Manage episode 465289465 series 2866043
Content provided by Andy Isom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most Amazon sellers think branding alone lets them charge premium prices, but that’s not the full picture. In reality, two key factors determine if you can charge more: Supply & Demand dynamics and Obvious Perceived Value.

If you don’t get these right, no amount of fancy branding will justify a higher price. Today, I’m breaking down the real strategy behind pricing premium on Amazon and how you can make customers choose your product over cheaper alternatives.

➡️ All of my resources: https://www.andyisom.com/

  continue reading

399 episodes

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