Meet Nuuly — the clothing rental platform making style more circular — and the Seeing Green Solutionist of the Day for October 2.

In this Spotlight episode, we focus on apparel, one of the highest-impact sectors of daily life. With over 100 billion garments produced each year and the average piece worn only 7–10 times, the challenge is clear: how do we extend the life of clothing while reducing waste and emissions?

Nuuly offers one solution. Launched in 2019 and backed by URBN (the parent of Anthropologie, Free People and Urban Outfitters), Nuuly makes it easy for consumers to rent, wear and return stylish pieces each month instead of buying new. The model delivers variety and access at lower cost, while helping curb the overproduction cycle of fast fashion.

By lowering barriers to try rental, Nuuly is bringing a once-niche concept into the mainstream — proving that rethinking how we wear and re-wear clothes can be a win for both people and the planet.

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