Meet Avocado... the sustainable home company redefining how we sleep, furnish and live, and the Seeing Green Solutionist of the Day for October 4.

In this Spotlight episode, we focus on the home, one of the biggest contributors to our environmental footprint. Furniture and mattresses are a $750B global market on track to surpass $1T, with millions of mattresses discarded each year and conventional products made with plastics, foams and chemicals that strain both our health and the planet.

Avocado offers one solution. Launched in 2016, the brand began with an organic, non-toxic mattress built from GOTS-certified cotton, natural latex and wool. Today, their portfolio spans beds, furniture, bedding, and even bath and body products — all designed with the same ethos of durability, transparency and sustainable materials.

By pairing natural design with ambitious goals, Avocado is proving that sustainable living doesn’t have to be niche. With B Corp certification, Climate Neutral status, landfill diversion and membership in 1% for the Planet, they’re raising the bar for what the home industry can and should be.

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