Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Jordan West. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan West or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Secrets To Scaling Your Ecommerce Brand
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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The DTC CRO Expert - He's Analyzed Trillions Of Data Points To Tell You Exactly What Works
Manage episode 499847499 series 3315765
Content provided by Jordan West. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan West or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
CRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound.
We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.
Dylan unveils element-level revenue analytics—Revenue per Click (RPC) and Revenue per Session (RPS)—plus the coming Revenue per View (RPV), so you can prioritize changes that actually increase cash, not just clicks. We dig into pixel-level behavior tracking (no cookies, no PII), AI insights that call out underperforming elements (e.g., a specific FAQ item), and how to catch bugs and bot traffic before they burn revenue.
We also get tactical on replacing Google Optimize, the realities of SaaS pricing (and why “McDonald’s pricing” works), and the rise of social search (TikTok as a top search engine) shaping product discovery more than LLM/Chat. If you own a P&L for a DTC brand—or you’re the CRO/performance lead—this episode will make you money.
What you’ll learn
→ How Dylan cold-outreaches to acquire companies & premium domains (the “urgent, must speak to founder” play)
→ Why GA4 under-/over-reports vs Shopify—and how definitions (idle windows, engagement) distort truth
→ The RPC/RPS (and coming RPV) metrics that finally connect elements → revenue
→ Pixel-level behavior tracking (no cookies/PII) + AI insights that tell you exactly what to change
→ Social search optimization (TikTok search often beats LLM/Chat for product discovery)
→ Replacing Google Optimize and building reliable A/B workflows in 2025
→ The real cost drivers behind SaaS pricing—and how to price without burning trust
→ Bot/junk filtering and defining a “session” that reflects buyers, not noise
Who this is for
→ DTC/eCommerce founders & growth leaders
→ CROs, performance marketers, and Shopify teams
→ SaaS operators curious about pricing, PLG, and analytics positioning
Timestamp:
00:00 Intro & why this convo matters for DTC
02:00 The C-Corp acquisition story behind heatmap.com
06:30 Exact-match domains, SEO, and the inbound engine
09:20 GA4 vs Shopify: definitions that change your numbers
16:30 RIP Google Optimize: reliable A/B testing in 2025
18:50 Element-level revenue: RPC, RPS (and RPV coming)
22:30 Pixel-level tracking & AI insights (no cookies/PII)
26:15 Catching bugs + filtering bots/junk traffic
28:40 Social search: TikTok as a top product discovery engine
31:20 SaaS pricing & the “McDonald’s” strategy
36:40 Who should use revenue-based heatmaps (and why)
44:30 Contrarian analytics takes you need to hear
55:10 Personal: life, music, and loving the game
Guest
Dylan Ander — Founder, heatmap.com (revenue-based heatmaps, funnels, analytics for ecom). Mentions his upcoming book, Billion Dollar Websites.
660 episodes
Share
Manage episode 499847499 series 3315765
Content provided by Jordan West. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan West or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
CRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound.
We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.
Dylan unveils element-level revenue analytics—Revenue per Click (RPC) and Revenue per Session (RPS)—plus the coming Revenue per View (RPV), so you can prioritize changes that actually increase cash, not just clicks. We dig into pixel-level behavior tracking (no cookies, no PII), AI insights that call out underperforming elements (e.g., a specific FAQ item), and how to catch bugs and bot traffic before they burn revenue.
We also get tactical on replacing Google Optimize, the realities of SaaS pricing (and why “McDonald’s pricing” works), and the rise of social search (TikTok as a top search engine) shaping product discovery more than LLM/Chat. If you own a P&L for a DTC brand—or you’re the CRO/performance lead—this episode will make you money.
What you’ll learn
→ How Dylan cold-outreaches to acquire companies & premium domains (the “urgent, must speak to founder” play)
→ Why GA4 under-/over-reports vs Shopify—and how definitions (idle windows, engagement) distort truth
→ The RPC/RPS (and coming RPV) metrics that finally connect elements → revenue
→ Pixel-level behavior tracking (no cookies/PII) + AI insights that tell you exactly what to change
→ Social search optimization (TikTok search often beats LLM/Chat for product discovery)
→ Replacing Google Optimize and building reliable A/B workflows in 2025
→ The real cost drivers behind SaaS pricing—and how to price without burning trust
→ Bot/junk filtering and defining a “session” that reflects buyers, not noise
Who this is for
→ DTC/eCommerce founders & growth leaders
→ CROs, performance marketers, and Shopify teams
→ SaaS operators curious about pricing, PLG, and analytics positioning
Timestamp:
00:00 Intro & why this convo matters for DTC
02:00 The C-Corp acquisition story behind heatmap.com
06:30 Exact-match domains, SEO, and the inbound engine
09:20 GA4 vs Shopify: definitions that change your numbers
16:30 RIP Google Optimize: reliable A/B testing in 2025
18:50 Element-level revenue: RPC, RPS (and RPV coming)
22:30 Pixel-level tracking & AI insights (no cookies/PII)
26:15 Catching bugs + filtering bots/junk traffic
28:40 Social search: TikTok as a top product discovery engine
31:20 SaaS pricing & the “McDonald’s” strategy
36:40 Who should use revenue-based heatmaps (and why)
44:30 Contrarian analytics takes you need to hear
55:10 Personal: life, music, and loving the game
Guest
Dylan Ander — Founder, heatmap.com (revenue-based heatmaps, funnels, analytics for ecom). Mentions his upcoming book, Billion Dollar Websites.
660 episodes
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Similar to Secrets To Scaling Your Ecommerce Brand
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
