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Influencer Marketing Is Broken — Here’s the Fix

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Manage episode 520411485 series 3315765
Content provided by Jordan West. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan West or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Jordan West sits down with Yash Chavan, Founder & CEO of Saral, to break down why 99% of e-commerce brands are doing influencer marketing completely wrong — and how to fix it by building an owned creator community instead of relying on rented audiences.They dive deep into:The shift from paid → earned → owned mediaWhy owning your influencer/creator community is the ultimate growth moatThe Predictable Influence Pyramid — seeding, affiliates, and top-tier partnershipsHow creators are the new “geese” that lay golden eggs (and why most brands kill the goose)Why attribution is broken & how to measure halo effectsHow Saral vets fake followers and tracks real performanceThe future of social commerce: TikTok Shop, Walmart Live, Amazon LiveWhen brands should offer creators equityWhere AI fits into influencer marketing (and what it can’t replace)If you’re a DTC founder or marketer looking to scale without relying only on paid ads, this episode is a masterclass in building repeatable, predictable, creator-led growth.Love this episode? Explore more interviews with top founders & CEOs 👇:https://youtube.com/playlist?list=PLAZH9F3eONKsuZvt58ysaZua1D4ZKdMuo&si=m86_J_RYdHSN_I_l=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

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677 episodes

Artwork
iconShare
 
Manage episode 520411485 series 3315765
Content provided by Jordan West. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan West or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Jordan West sits down with Yash Chavan, Founder & CEO of Saral, to break down why 99% of e-commerce brands are doing influencer marketing completely wrong — and how to fix it by building an owned creator community instead of relying on rented audiences.They dive deep into:The shift from paid → earned → owned mediaWhy owning your influencer/creator community is the ultimate growth moatThe Predictable Influence Pyramid — seeding, affiliates, and top-tier partnershipsHow creators are the new “geese” that lay golden eggs (and why most brands kill the goose)Why attribution is broken & how to measure halo effectsHow Saral vets fake followers and tracks real performanceThe future of social commerce: TikTok Shop, Walmart Live, Amazon LiveWhen brands should offer creators equityWhere AI fits into influencer marketing (and what it can’t replace)If you’re a DTC founder or marketer looking to scale without relying only on paid ads, this episode is a masterclass in building repeatable, predictable, creator-led growth.Love this episode? Explore more interviews with top founders & CEOs 👇:https://youtube.com/playlist?list=PLAZH9F3eONKsuZvt58ysaZua1D4ZKdMuo&si=m86_J_RYdHSN_I_l=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

  continue reading

677 episodes

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