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Ep 639: Meta Ads Not Scaling? The $60K/Month Pixel Problem (Facebook Ads 2025 Fix)

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Manage episode 485276234 series 3315765
Content provided by Jordan West. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan West or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth.

Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today.

Key Takeaways:

  • You’re not scaling if your daily frequency > 1.15
  • Custom conversions can retrain your pixel without losing historical data
  • Segmenting by persona (e.g., “Snowbirds” vs. “Weekend Warriors”) is a game-changer
  • Top-of-funnel campaigns need diversity in touchpoints, not just reach

Timestamps

  • 00:00 – Intro & The Facebook Ads Ceiling Problem
  • 00:45 – RV SnapPad Origin & Premium Market Entry
  • 02:53 – Problem: Saturated Audience on Meta
  • 04:17 – Annual Ad Spend & Audience Reach Limits
  • 07:00 – Frequency as a Scaling Signal (Charlie T Hack)
  • 09:00 – Fix: Flex Ads + Advantage+ Campaigns
  • 10:22 – Audience Saturation Diagnosis via Frequency
  • 14:00 – The 25+ Touchpoint Rule for Conversion
  • 15:45 – Custom Conversions for Persona Segmentation
  • 18:06 – Scaling by RV Types: Class A, Fifth Wheel, etc.
  • 19:59 – Keep Winning Ads Running + Add New Ones

Guest info:
Linkedin:
linkedin.com/in/kent-wilson-35ba236
Website:
https://rvsnappad.com/

Kent Wilson

(COO) of RV SnapPad
— Revolutionized the RV accessory market with its innovative permanent jack pads.
— RV SnapPad has experienced significant growth, selling over 500,000 units across North America and expanding into markets like Germany.

  continue reading

643 episodes

Artwork
iconShare
 
Manage episode 485276234 series 3315765
Content provided by Jordan West. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan West or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth.

Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today.

Key Takeaways:

  • You’re not scaling if your daily frequency > 1.15
  • Custom conversions can retrain your pixel without losing historical data
  • Segmenting by persona (e.g., “Snowbirds” vs. “Weekend Warriors”) is a game-changer
  • Top-of-funnel campaigns need diversity in touchpoints, not just reach

Timestamps

  • 00:00 – Intro & The Facebook Ads Ceiling Problem
  • 00:45 – RV SnapPad Origin & Premium Market Entry
  • 02:53 – Problem: Saturated Audience on Meta
  • 04:17 – Annual Ad Spend & Audience Reach Limits
  • 07:00 – Frequency as a Scaling Signal (Charlie T Hack)
  • 09:00 – Fix: Flex Ads + Advantage+ Campaigns
  • 10:22 – Audience Saturation Diagnosis via Frequency
  • 14:00 – The 25+ Touchpoint Rule for Conversion
  • 15:45 – Custom Conversions for Persona Segmentation
  • 18:06 – Scaling by RV Types: Class A, Fifth Wheel, etc.
  • 19:59 – Keep Winning Ads Running + Add New Ones

Guest info:
Linkedin:
linkedin.com/in/kent-wilson-35ba236
Website:
https://rvsnappad.com/

Kent Wilson

(COO) of RV SnapPad
— Revolutionized the RV accessory market with its innovative permanent jack pads.
— RV SnapPad has experienced significant growth, selling over 500,000 units across North America and expanding into markets like Germany.

  continue reading

643 episodes

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