How To Turn A COLD Call Into A HOT Lead Secrets In Medical Device Sales™ podcast

10d ago 22:42

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Ever get that pit-in-your-stomach feeling just hearing the words “cold call”?

You’re not alone—and you’re definitely not doomed to stay stuck there. In this high-energy episode of Secrets in Medical Device Sales, Lisa and Cindy break down the art and science of cold calling into three powerful phases: planning, action, and reflection. Whether you're brand new or a seasoned rep needing a boost, you’ll get mindset shifts, tactical advice, and hilarious stories that prove cold calls can actually be fun—and wildly effective.

Don’t just survive your next cold call. Master it.

Must-Hear Insights and Key Moments

Dive Into Strategy – Why Planning Changes the Game - Lisa and Cindy break down how strategic planning—from online research to goal-setting—can instantly reduce cold call anxiety and lead to more productive, focused conversations.
Personalization is Power – How to Warm Up a Cold Call - Learn how Lisa turns a first walk-in into a future lunch meeting, all by being kind, curious, and committed to remembering every name.
Smile Through the Awkward – The Science of Confidence - Cindy shares how something as simple as smiling (even when you’re nervous) can change the chemistry of a call—and your results.
Don’t Forget the Follow-Up – Where Cold Calls Actually Convert - The follow-up isn’t just an afterthought—it’s where the ROI lives. The girls talk scheduling, accountability, and making sure you never forget to order lunch again.
The Secret to Cold Call Success – It's Not About Perfection - Cold calls won’t always be pretty, but each one teaches you something. Hear how Lisa and Cindy use reflection to grow and fuel their momentum.

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A Team Dklutr production

Chapters

1. Introduction (00:00:00)

2. Cold Calls = Cold Water? The Swimming Analogy (00:02:06)

3. Breaking It Down Into 3 Simple Steps (00:03:25)

4. Step 1: Planning with Purpose (00:03:37)

5. Set Your Cold Call Goals (00:05:14)

6. The Secret: Personalization (00:07:50)

7. Step 2: Taking Action with Personalization (00:08:18)

8. Follow-Up Strategy That Works (00:12:34)

9. The Power of Scheduling a Lunch (00:13:45)

10. Smile and Infuse Happiness (00:15:53)

11. Step 3: Reflection and Follow-Up (00:18:38)

12. Analyze, Repeat, Improve (00:19:26)

13. Cold Calls That Turn Into Cases (00:20:07)

14. Make Cold Calling Fun (Yes, Fun) (00:21:20)

102 episodes