In this lively and heartfelt episode, Calley and Katie sit down with Sarah, founder of Simplicity by Sarah, to dive deep into the world of vendor markets—the highs, the headaches, and the huge potential they hold for small business owners. From funny “small world” stories of growing up in the same neighborhood, to Sarah’s inspiring journey of leaving teaching, navigating cancer treatment, and launching her own business, this episode is packed with honesty and grit.

Together, they share candid reflections on what makes markets worth it (even when you don’t make your booth fee back), how to set goals beyond just sales, and creative strategies to connect with customers—from QR codes and spin wheels to sensory experiences that spark conversation. They also unpack the difference between summer and holiday markets, how to choose the right events for your business, and why sometimes the best return on investment is community and visibility, not just dollars.

Whether you’re brand-new to markets or a seasoned vendor looking to reignite your spark, this episode will leave you laughing, nodding along, and ready to rethink your next booth setup with fresh energy.