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It’s New 8/21: Google AI Mode expands big time, ChatGPT referral traffic drops in half and more news

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Manage episode 501572851 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we covered that Google expanded AI Mode to 180 countries and added agentic and personalization features. ChatGPT may be sending 52% less referral traffic, according to one report. Google Local Service Ads verified badges will be the single badge. Google Ads has a richer conversion import. Google Search is testing share icons in the search results.

0:00 - Introduction

0:36 - Google AI Mode expands and adds agentic experiences

3:52 - ChatGPT referral traffic drops 52%

7:07 - Google LSA verified badge change

9:18 - Google Ads richer conversion imports

10:37 - Google Search share icons

11:22 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

603 episodes

Artwork
iconShare
 
Manage episode 501572851 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we covered that Google expanded AI Mode to 180 countries and added agentic and personalization features. ChatGPT may be sending 52% less referral traffic, according to one report. Google Local Service Ads verified badges will be the single badge. Google Ads has a richer conversion import. Google Search is testing share icons in the search results.

0:00 - Introduction

0:36 - Google AI Mode expands and adds agentic experiences

3:52 - ChatGPT referral traffic drops 52%

7:07 - Google LSA verified badge change

9:18 - Google Ads richer conversion imports

10:37 - Google Search share icons

11:22 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

603 episodes

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