Google Ranking Movement, Discover On Desktop, Linking To Self, Google Ads, Maps Bing & Apple News

Search Engine Roundtable Podcast

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19d ago 11:24

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This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google’s homepage. Google Search Analytics API now shows hourly data for the past ten days. Google refreshes its Merchant opportunities report in Search Console. Google Search is showing more AI Overviews. Google AI Mode now supports images and tests anchor text and URL-based links. Google made it official, AI Overviews can link to its own search results. Google Things to Know and People Also Ask are linking back to its own search results. Bing is also linking back to its own search results in its answers. Copilot Search in Bing is finally officially live. Google is testing “relevant topics” in search. Google Maps shared how Gemini is helping fight spam but does it mess up. Google Business Profiles performance messaging clicks report seems new. Google will remove reviews and ratings from school listings. Google now lets merchants manage their Brand Profiles. Google updated some of its Merchant Center product specifications. Google Ads clarified a number of its suspension policies. Google Ads PMax campaigns has new lifecycle goals and image controls. Google Ads will improve its customer support experiences. Google Search has video ads. Google Ads has this overlay hover product format. Google AdSense new rewarded ads beta. Apple Intelligence raters guidelines were leaked. That was the search news this week at the Search Engine Roundtable.

Sponsored by Similarweb, Similarweb created an SEO benchmark report, analyzing organic traffic of 10,000 websites in 10 industries to help brands understand what 'good' looks like in their industry. The key metrics include (1) monthly visits (2) Website engagement metrics and (3) SERP metrics including AI Overview presence, zero-click searches, and organic difficulty. Also, well known SEOs such as Aleyda Solís, Barry Adams, Sophie Brannon and Fabrizio Ballarinis contributed to the report. I linked to the report in the description below at bit.ly/4h4v4ZP.

0:00 - Introduction

1:30 - Google Search Ranking Volatility Kicks In April 9th & 10th

1:58 - Google Discover Coming To Desktop After Years Of Testing

2:47 - Google Search Analytics API Hourly Data For Past 10 Days

3:20 - Google Refreshes Its Merchant Opportunities Report

3:38 - Google Search With More AI Overviews

3:57 - Google AI Mode Gains Search With Image Multimodal Capabilities With Lens

4:16 - Google AI Mode Tests Anchor Text & URL Base Links

4:42 - Official: Google AI Overviews Link To More Search Results

5:15 - Google Things To Know Also Linking Back To More Search Results

5:42 - Bing Answer Snippets Also Linking To More Search Results

5:56 - Copilot Search in Bing Now Officially Live

6:23 - Google Search Relevant Topics

6:33 - Google Maps Blocked 240 Million Fake Reviews, 70 Million Edits, 12 Million Fake Listings In 2024

7:12 - Google Business Profiles Performance Messaging Clicks Report

7:26 - Google To Drop Reviews On School Business Profiles

8:00 - Google Letting Merchants Manage Brand Profiles

8:22 - Google Updates Some Merchant Center Product Specs

8:37 - Google Ads Adds Clarifications To Its Suspension Policies

9:00 - Google Ads PMax Campaigns New Lifecycle Goals & Image Controls

9:28 - Google Ads: Ongoing Efforts To Improve Support Experiences

9:52 - Google Search Video Ads

10:09 - Google Ads More Button Overlays More Products In Hover

10:20 - Google AdSense New Rewarded Ads Beta

10:36 - Apple Intelligence Raters Guidelines Leaked

11:10 - Conclusion

517 episodes

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