One of the most critical challenges for web based businesses such as B2B Services, eCommerce and Web Store Fronts, is how do you get the traffic flowing to the website, to actually convert into some kind of action? A big part of that question is also the question of what is the customer journey that traffic is looking for? James Hipkin has been dealing with these questions and challenges for many years, and has a great wealth of experience in Website traffic Conversion.

James has worked in Marketing and Advertising for almost 40 years, with clients such as Sprint, Apple, Nestlé, and Toyota. He never loses track of what’s important and he believes that when done right, Marketing creates value for customers as well as the business.

Today, James is passionate about websites and helping the rest of us understand online marketing. His clients value his jargon-free, common-sense approach.

In the podcast, we discuss several subject such as:

What are some of the realistic goals and priorities that a business might have for their website traffic?

When building or putting together the concept of your website, should you use a copywriter?

What is the difference between conversion versus confirmation?

What are the different types of call to actions?

How would you categorize call to actions?

How do you gamify the experience for visitors?

What is the Website Marketing Funnel, and how is it different from the Sales Funnel?

What are website traffic micro transactions and how do you use them?

Do technical things like page loading speeds, or eliminating page errors impact website visitors level of trust?

What exit intent pop-ups?

What is decoy pricing and is it effective or something you should do?

Do Chatbots help people or help websites convert traffic into a call to action, or are they best used for the Sales Funnel?

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: James Hipkin = https://www.linkedin.com/in/jameshipkin/