Join us for interesting conversations about technology and the business of IT.
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Dave Erickson Podcasts
Dave Erickson, Roger Thompson and Wendy Mader take you inside the world of endurance sports with real world insight, interviews, news and advice.
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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Courtney Elmer | PodLaunchHQ.com
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, a ...
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The 7-Day Fix for Slow Podcast Growth | Dr. Annie Campanile
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23:31What happens when the podcast you’ve worked so hard to build isn’t holding people’s attention? After her “perfect” launch — charting, downloads, glowing feedback — Dr. Annie Campanile quickly realized her show wasn’t nearly as shareable as she thought. So she made one gutsy change in her positioning, and nearly doubled her downloads in just 7 days.…
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5 Habits That Separate Top-Rated Podcasters From the Rest | Alex Sanfilippo, PodMatch
20:44
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20:44What if the real driver of podcast growth isn’t how consistent you are or how well you market your show? There are 5 invisible mechanics every top podcast has in common, and the degree to which your show grows depends on how well these mechanics are working under the hood. Alex Sanfilippo, the founder of PodMatch, has spent years studying what toda…
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The Content Shift That Can Double Your Downloads | Alex Sanfilippo, PodMatch
22:02
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22:02If your podcast isn’t growing, it might be tempting to blame your marketing. But before you spend more time or money there, it’s time to take a hard look at your content. Because no marketing plan in the world can fix a show people don’t want to binge. Alex Sanfilippo, founder of PodMatch, is here to show you how to change that. From making your co…
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Most podcasters have no idea if their podcast SEO is working. You don’t want to spend hours optimizing your show only to stay invisible in search. The good news? Podcast SEO gives you both the thrill of quick wins and the payoff of long-term podcast growth when you know how to track it. In this episode, we're breaking down exactly how to tell if yo…
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5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search | Irène Picco, Ausha
21:10
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21:10One in two podcast listeners discover new shows through search inside Apple and Spotify… which means, if your show isn’t showing up in search, you’re handing half your audience to someone else. In this episode, we’re fixing that. I’m back in the studio with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking …
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AI 🤖 Automation Tools for Entrepreneurs to Energize Your Business
56:57
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56:57In this podcast, Botond Seres and Dave Erickson are going to find new AI Automation Tools for Entrepreneurs, with Carley Martha - Founder of Success Positive, LLC Carley brings a powerful and deeply personal perspective on entrepreneurship and technology. As the mother of a 30-year-old autistic son, she knows firsthand the challenges of balancing t…
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41% Podcast Growth in 30 Days with Podcast SEO. Here’s How. | Irène Picco, Ausha
21:33
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21:3341% more downloads in just 30 days. No podcast ads. No podcast guesting sprint. Just Podcast SEO done right. In this episode, I’m joined by Irene Picco from Ausha, widely recognized as the global leader in tracking podcast SEO performance. Irene and I first unpacked this data live from stage at Podcast Movement, and now we’re giving you the inside …
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Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered
19:25
19:25
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19:25“Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It doesn’t matter how good your content is if no one can find it. And if your podcast isn’t showing up in search, you’re missing out on 54% of the listeners who are finding new shows that way every single day. In this…
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5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth
22:44
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22:44Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week. In this episode, I…
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Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson Yet
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11:21Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year. Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype,…
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Fix My Pod | Is Your Audience Too Broad to Grow? Here's How to Tell
26:15
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26:15You’ve niched down (at least, you think you have). You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But deep down, you’re wondering… have I niched down too far? Or not far enough? In this Fix My Pod session, I help Anthony uncover the subtle red flags that were keeping listeners…
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AI Tools and AI Stacking That Will 🛡️ FUTURE PROOF 🛡️ Your Career Path
52:16
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52:16In this podcast Dave Erickson and his knowledgeable co-host Botond Seres are going to examine AI Tools and AI Stacking that will future proof your career path - with Nono Bokete; CEO & Head of Digital Strategy at Data Sentinels Nono is a visionary leader at the forefront of digital transformation, AI adoption, and data-driven strategy. As the CEO a…
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Q + A | How Do You Make Listeners Care About Non-Trendy Topics?
15:55
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15:55Hot topics get clicks. But what about the episodes you want to record, even if they’re not “trendy” or SEO-friendly? It's a smart question, and it begs an even bigger one: how do you make every episode sound like a must-listen so listeners can’t help but hit play, no matter what you’re talking about? In this episode, I’m answering both and showing …
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The One Thing Every Podcast Needs to Make New Listeners Hit Play | Kristi Mayfield
23:40
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23:40Think your podcast doesn’t need to solve a problem? In this episode, fellow podcast host and wine educator Kristi Mayfield shares how uncovering the problems her listeners cared about turned her “just for fun” show into a Top 100 podcast that’s now positioned to drive real revenue—and how you can do the same. We’re breaking down how to find the pro…
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3 Tests Every Podcaster Should Run Before Their Next Episode Airs | Jay Nachlis
19:04
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19:04It’s great to hear “I love your podcast!” from friends and fans — but let’s face it, we BOTH know that this kind of feedback won’t tell you why new listeners stop listening after one episode (or worse, why they aren’t hitting play to begin with). That’s why Jay Nachlis, VP at Coleman Insights (the research powerhouse behind some of today’s most lis…
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How to Find Out What Listeners Really Want From Your Podcast | Jay Nachlis, Coleman Insights
19:42
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19:42Most podcasters rely on feedback from listeners and fans to figure out whether their podcast is good—and it’s costing them hundreds (even thousands) of potential new listeners who decide within seconds if your show is worth their time. In this episode, Jay Nachlis, VP at Coleman Insights, joins me to reveal why this kind of surface-level feedback g…
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Problem Solving Strategies for Business and Technology Challenges for GROWTH 🚀📈
49:13
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49:13In this podcast, Botond Seres and Dave Erickson set out to explore Problem Solving Strategies for Business and Technology Challenges; with Nir Bashan - CEO & Founder of Creator Mindset Consulting. An executive with extensive experience from years in the Creative Agency world, Nir started Creator Mindset Consulting in 2016 to help clients harness th…
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The Guest Booking Strategy That Saves You From Boring Guests
21:17
21:17
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21:17Ever finished an interview and thought, “Well, that sucked”? Your audience felt that too — and one boring, rambling guest can make even your most loyal listeners question if they should ever hit play on your show again. But when your guests deliver specific strategies and bold takes they can’t get anywhere else, listeners finish the episode, tell a…
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Fix My Pod | Not Getting Listens? It Could Be Your Episode Titles
27:42
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27:42You’ve done everything the podcasting experts say to do: publish weekly, stay consistent, share on social. Maybe you’ve even changed your cover art, rewritten your description, or tested a new format. But the listens STILL aren’t coming (and you’re low-key resenting how much time you’ve spent talking to an empty room.) Most podcasters think it’s a …
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Why Your Social Posts Aren’t Driving Podcast Growth
13:28
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13:28If you’re tired of posting content to social media trying to grow your podcast only to get four likes and no new downloads—the problem isn’t the algorithm. The problem is that you’re expecting social to drive podcast growth instead of letting your podcast drive your social strategy. That's because social isn’t where people go to discover your podca…
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How to Position Your Podcast So People Want to Work With You | Cheryl Fischer
18:45
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18:45If you’ve ever thought, “My content’s so good—so why aren’t more people listening?” the problem might not be your content at all. It might be what your podcast is saying about you before people ever hit play (and what you’re saying once they do). Because even if your episodes are packed with value, if your show doesn’t clearly signal why people sho…
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Q + A | How Much Should You Actually Teach Inside Your Podcast Episodes?
18:47
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18:47You’ve been told to make your podcast content “valuable,” but no one ever tells you what that actually means. So you default to teaching step-by-step—hoping that if you give away enough value for free, your inbox will be flooded with messages from people asking how to work with you. But that’s not how it works. Because listeners won’t hire you if t…
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How to Grow Your Podcast Audience and Email List at the Same Time | Jay Schwedelson
20:53
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20:53Most podcasters treat email like a checkbox: “Sent the episode to my list—done.” But if that’s your whole strategy, it’s why no one's clicking. In this episode, email marketing legend and Do This Not That podcast host Jay Schwedelson is back to break down what it actually takes to use email to drive real podcast growth. You’ll learn why the first t…
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What to Post on LinkedIn to Grow Your Podcast This Week | Jay Schwedelson
24:19
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24:19Still think LinkedIn is just for job seekers or recruiter pitches? Think again. It’s one of the last platforms where organic reach actually works—and it might be one of the fastest ways to get new listeners to your podcast every week. In this episode, Jay Schwedelson breaks down the exact LinkedIn strategy he's used to help grow Do This, Not That i…
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HR Strategies and PEO's for Tech Companies Needing Scale Up and GROW
47:55
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47:55In this podcast Dave Erickson and Botond Seres are going to explore HR Strategies for Tech Companies - with Suzanna Martinez - Founder & President of PEO For The CEO With over 20 Years of HR experience in the Professional Employer Organization industry, Suzanna is very experienced in guiding businesses through vendor consolidation and cost-saving s…
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Use This Podcast CTA Framework to Turn Your Listeners Into Leads
17:01
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17:01If you’ve ever asked yourself, “Where in my episode should I put my call to action?” — this one’s for you. Because even if your CTA is perfectly worded, it won’t drive action if it’s in the wrong spot or the listener payoff isn’t clear. And if your audience isn’t taking the next step, you’re not just missing out on listener engagement—it’s a hidden…
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Q + A | How Do I Give a Podcast CTA That Doesn't Sound Salesy?
23:57
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23:57You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn…
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Fix My Pod | Not Getting Listener Feedback? You're Probably Missing This One Thing
23:55
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23:55You’re showing up. You’re publishing every week. So why does it still feel like no one’s listening? That’s the question Conrad—documentary filmmaker and host of The First Responder Wellness Podcast—was asking when he came to me for help. He's nearly 80 episodes in and reaching first responders across the country… but getting no reviews, no shares, …
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The 5 Podcasting Metrics No One's Teaching (That Actually Tell You If Your Show is Growing)
22:54
22:54
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22:54Downloads are the most unreliable metric for measuring a podcast’s true success. The problem? Most podcasters still rely solely on them to decide if their show is “working.” In this episode, find out why the podcasting metrics that matter most aren’t the ones at the top of your dashboard, and learn to decode what these five key data points say abou…
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Scaling SaaS Product Development and Engineering for Successful GROWTH!
1:01:42
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1:01:42In this podcast Botond Seres and Dave Erickson examine techniques to grow SaaS product development and engineering with Drew Harris - Fractional Chief Technology & Product Officer of The1DrewHarris.com As a former SaaS CEO and seasoned technology leader, Drew has built, scaled, and optimized SaaS products that have powered businesses from startup t…
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Why Spotify’s New “Plays” Feature Actually Hurts Independent Podcasters
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12:26Spotify just rolled out a new feature called “Plays” that shows your episode play counts publicly inside their app. But this move isn’t about helping creators. It’s about algorithmically manipulating what used to be a level playing field—and it benefits Spotify, not you. Worse? It distracts you from the metrics that actually show if your podcast is…
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8 Ways to Fill a Content Gap Without Sounding Unprepared
15:46
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15:46Quick—nothing’s batched and an episode’s due tomorrow. What do you do? Panic? Procrastinate? Skip it and hope no one notices? Sure, you could ghost your audience—but what does that really cost you? Authority. Credibility. The listener trust you’ve worked so hard to build. That’s why in this episode, I’m giving you 8 plug-and-play ideas you can use …
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Q + A | How Do You Fit Time to Prep Your Podcast Into Your Schedule?
18:28
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18:28It’s the day before your episode goes live—and you still have to outline it, record it, edit it, and get it all done before 6:00 am tomorrow morning when your listeners will be looking for it. You tell yourself you work better under pressure, but this pace is unsustainable. It drains your energy, kills your creativity, and honestly? It makes you ha…
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How Long Should Your Podcast Episodes Be? The Answer Might Surprise You
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15:08You’ve probably Googled it. You’ve definitely heard five different answers from five different podcast “experts.” But how long should your episodes be? That depends entirely on your listener—and in this episode, I’m showing you how to figure out your perfect episode length using real data from your show. You’ll learn the two metrics that matter mos…
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The Spending Strategy Behind Podcasts That Make Money | Danielle Hayden
19:06
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19:06Most podcasters want more revenue from their podcast—but few have a plan for getting there. In this episode, Danielle Hayden (reformed corporate CFO and founder of Kickstart Accounting) is back to break down the numbers side of podcast growth. If you’ve ever wondered how to track conversions from your podcast, how to budget for your show, or how to…
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This One Belief Is Costing You Podcast Revenue | Danielle Hayden
16:36
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16:36Your podcast isn’t making money yet, so you think twice before investing in it. But without investing in the help you need to grow your show, it keeps struggling to bring in revenue. Ready to break out of the cycle? Meet Danielle Hayden—reformed corporate CFO, founder of Kickstart Accounting and host of Business by the Books. She joins me to break …
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Is It Time to Rebrand Your Podcast? Here Are the Signs to Look For | Desiree Petrich
19:12
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19:12Most podcasters think the problem is low downloads. But do you know what actually causes low downloads? When people can’t tell—within seconds—why your show is for them. Fellow podcaster Desiree Petrich shares the messy, emotional (and ultimately empowering) process of rebranding her show—from trying to be everything for everyone to creating a binge…
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What to Do When Podcasting Starts Feeling Pointless | Ande Lyons
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17:47You’re second-guessing your content. Overthinking your numbers. Wondering if podcasting is even worth it. And it’s not because you’re doing it wrong—it’s because you’re doing it alone. In this episode, I’m joined by longtime podcaster and founder of the New England Podcasters Group, Andy Lyons, to expose the hidden costs of podcasting in isolation—…
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How to 🔎 Recognizing 🔎 and 🛡️ Protect 🛡️ Your Business From Cyber-Fraud
1:00:33
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1:00:33In this podcast, Dave Erickson and his knowledgeable co-host Botond Seres; are going to look for Cyber-Fraud and see how to deal with it, with Jason Costain the Director at Javloc Ltd. With over 25 years of leadership experience in safeguarding corporate assets, he has worked with some of the UK’s largest banks - to streamline operational fraud ris…
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How to Lead Guest Interviews That Make Listeners Want to Binge Your Show
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19:23If you’re still airing interviews you wouldn’t listen to yourself—just because you feel obligated toward your guests—you’re not building trust with your listeners. You’re breaking it. And once your audience feels like their time isn’t valued? They won’t complain. They’ll just stop listening. If you want a podcast that builds authority and drives lo…
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The 3 Biggest Reasons Your Listeners Tune Out During Your Guest Episodes
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18:16If your guest could’ve given the same answers on five other podcasts, you didn’t lead the interview—you hosted a rerun. And when every guest episode sounds the same? Listeners don’t blame the guest. They stop trusting you. In this episode, you’ll learn the three host mistakes that quietly erode your authority, why “just letting the convo flow” lead…
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Q + A | Should You Use PodPage or Add Your Podcast to Your Own Website Instead?
18:19
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18:19Most podcasters know they need a website. But the wrong kind of site can bury your show in search and cost you the listeners, leads, and visibility you're working so hard to earn. In this episode, I’m breaking down everything you need to know about podcasting websites—from what to include (and what to avoid), to where it should live, to the one mis…
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If You’re Podcasting Consistently and Still Not Growing, This Is Why | Krissy Bold
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25:04Krissy Bold launched a parenting podcast with a confusing name, hour-long episodes no one finished, and a message no one was clicking on. Then she made a few key changes and hit #3 in Parenting—outranking Big Bird, Blippi, and Frozen in under a week—and she’s been ranking on the top podcasting charts ever since. What changed? In this episode, we’re…
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How to Train for Rejection and Use It to Grow Your Podcast Faster | Alice Draper
18:16
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18:16Still waiting to feel “ready” before you start pitching the guests or sponsors you really want? In this episode, HuffPost contributor and media expert Alice Draper is back to show you the exact process she uses to turn rejection into a measurable growth strategy for your podcast. You’ll learn how to build your “rejection muscle,” set rejection goal…
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The Real Reason You’re Still Sitting on That Guest or Sponsor Pitch | Alice Draper
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18:44You know that pitch you *almost* sent? Or that big guest or sponsor you’re telling yourself you’ll reach out to “once you’re ready”? That idea you keep researching but haven’t acted on yet? This episode is about that moment—when you're stuck between wanting more for your podcast and actually going after it. HuffPost contributor and media expert Ali…
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Fix My Pod | Too Niche to Grow? Here's How to Tell
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15:01You’ve heard “niche down” is the key to podcast growth. But what if your niche is actually too narrow to scale? In this live coaching session, I walk Dennis through why his podcast wasn’t attracting the audience he really wanted—and the simple repositioning moves we made to fix it. We're breaking down how his show's branding was confusing listeners…
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Fix My Pod | Tired of Guessing What Listeners Want? We Nailed It in 20 Minutes
22:59
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22:59You’ve got the mic. You’ve got the mission. So why isn’t anyone listening? That’s the question Dennis—high school athletics coach turned podcaster—was asking when he came to me for help. He knew who he wanted to serve, but a few months in, he was still struggling to get people to notice his show. In this first-ever Fix My Pod on-air coaching sessio…
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The Dark Side of Video Podcasting (And Why So Many Regret It) | Alban Brooke, Buzzsprout
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25:56You’ve been told video podcasting the only way to grow your show—but the ones shouting the loudest about it? They’re the ones profiting from your overwhelm. In this episode, Buzzsprout’s Head of Marketing Alban Brooke is back to expose what no one is talking about: the hidden costs, the inflated promises, and the hard data that shows how video migh…
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4 Podcast Growth Myths Debunked by Buzzsprout’s Head of Marketing | Alban Brooke
25:19
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25:19You could record another episode. You could double down on promotion. You could even guest on a hundred other podcasts. But if your show isn’t built to attract the right listeners? None of it will work. In this episode, Alban Brooke, Head of Marketing at Buzzsprout, rips apart the most common (and costly) podcast growth myths—like why simply “putti…
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How To Deal With The STRESS of Business and Work So You Can FLOURISH!!
49:21
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49:21In this podcast, Botond Seres and Dave Erickson are going to search for ways to deal with the stress of business - with Ryan Christensen, Founder of Ryan the Hypnotist. Ryan is a leading expert on using hypnosis to help high-performing professionals manage stress and unlock their full potential. With over two decades of being a military intelligenc…
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