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EP. 145 - How to Build an ABM Strategy That Actually Works

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Manage episode 467534888 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this special Scrappy ABM episode, we’re rebroadcasting a conversation from the B2B Growth Blueprint podcast, where host Mark Osborne interviews Mason Cosby on practical Account-Based Marketing (ABM) strategies.

📢 This episode was originally recorded for B2B Growth Blueprint, a podcast focused on scalable B2B strategies for early-stage SaaS, tech, and service firms.

Best Moments:

(00:32) Introduction to the rebroadcast episode

(01:48) Mason’s career journey and experience in ABM

(06:26) What is Account-Based Marketing (ABM)?

(09:02) How to identify best-fit customers for ABM

(12:28) Strategies for defining important target accounts

(21:27) What makes Scrappy ABM different from traditional ABM approaches

(28:44) Future plans for Scrappy ABM, including new educational initiatives

🎧 Listen to B2B Growth Blueprint: Spotify

  continue reading

167 episodes

Artwork
iconShare
 
Manage episode 467534888 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this special Scrappy ABM episode, we’re rebroadcasting a conversation from the B2B Growth Blueprint podcast, where host Mark Osborne interviews Mason Cosby on practical Account-Based Marketing (ABM) strategies.

📢 This episode was originally recorded for B2B Growth Blueprint, a podcast focused on scalable B2B strategies for early-stage SaaS, tech, and service firms.

Best Moments:

(00:32) Introduction to the rebroadcast episode

(01:48) Mason’s career journey and experience in ABM

(06:26) What is Account-Based Marketing (ABM)?

(09:02) How to identify best-fit customers for ABM

(12:28) Strategies for defining important target accounts

(21:27) What makes Scrappy ABM different from traditional ABM approaches

(28:44) Future plans for Scrappy ABM, including new educational initiatives

🎧 Listen to B2B Growth Blueprint: Spotify

  continue reading

167 episodes

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