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Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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EP. 144 - ABM Without the B2B SaaS GTM BS

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Manage episode 467054253 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby joins Don't Be a SaaS hosts Adam O'Brien and Kate Campbell to discuss how B2B companies can implement Account-Based Marketing (ABM) without the hefty price tag. They break down actionable strategies, essential tech stacks, and what’s next for ABM in 2025 and beyond.

📢 This episode is a repurposed conversation from the Don't Be a SaaS podcast, where Mason was a guest.

Best Moments:

(00:06) Introduction to Scrappy ABM and its focus on practical playbooks

(04:06) The importance of established product-market fit before implementing ABM

(10:52) The role of data in ABM and identifying best-fit customers

(14:25) Sales compensation’s impact on ABM success and customer retention

(25:11) Building an affordable ABM tech stack for under $1,000 per month

(34:09) Predictions for the future of ABM in 2025 and beyond

(39:19) Resources for learning more about Scrappy ABM approaches


📌 Listen to Don't Be a SaaS: Spotify

  continue reading

166 episodes

Artwork
iconShare
 
Manage episode 467054253 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby joins Don't Be a SaaS hosts Adam O'Brien and Kate Campbell to discuss how B2B companies can implement Account-Based Marketing (ABM) without the hefty price tag. They break down actionable strategies, essential tech stacks, and what’s next for ABM in 2025 and beyond.

📢 This episode is a repurposed conversation from the Don't Be a SaaS podcast, where Mason was a guest.

Best Moments:

(00:06) Introduction to Scrappy ABM and its focus on practical playbooks

(04:06) The importance of established product-market fit before implementing ABM

(10:52) The role of data in ABM and identifying best-fit customers

(14:25) Sales compensation’s impact on ABM success and customer retention

(25:11) Building an affordable ABM tech stack for under $1,000 per month

(34:09) Predictions for the future of ABM in 2025 and beyond

(39:19) Resources for learning more about Scrappy ABM approaches


📌 Listen to Don't Be a SaaS: Spotify

  continue reading

166 episodes

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