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Don't Make this $750M Mistake
Manage episode 512303511 series 3694470
Are you writing SOPs while your deal flow is dying?
I see this constantly. Operators documenting processes for a business that doesn’t have customers. They optimize systems that don’t produce revenue. They’re playing business instead of running one.
Let me show you what this looks like at scale.
Cracker Barrel’s CEO had a problem. Traffic to the stores was down. The menu was stale. Revenue was declining. What did she do?
The Image Issue
She launched a $750 million rebranding campaign.
New logos. New interiors. New signage. She went on national morning TV to unveil Uncle Herschel’s removal from the logo. She declared that their customers’ and employees’ feedback on recent changes to the brand was “overwhelmingly positive.”
Read the full breakdown: https://scotttoddwrites.substack.com/
Free resources:
Fix This Next for Real Estate Investors: https://www.fixthisnextforrealestateinvestors.com
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