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Bootstrapping and Managing a 3000+ Team Marketplace While Hitting 50% YoY growth with Steve Pockross #033
Manage episode 349949258 series 3423722
Steve brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As the CEO, he applies leading gig economy and SaaS principles to provide a high-quality, fast, and flexible content creation platform.
Steve was part of the early management team at marketplace services pioneer LiveOps, growing the company into the largest virtual contact center in the world. At LiveOps, Steve served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation.
Steve holds an MBA from Kellogg School of Business and his MA in history from Wesleyan University.
Outside the office, Steve is a Denver native and enjoys ultimate frisbee, hosting jazz concerts, history, telemark skiing, practicing Portuguese, and spending time with his two boys.
In this episode we cover:
- 02:40 - The Idea of Launching Verblio, a SaaS Content Marketplace in 2010
- 04:11 - Staying Bootstrapped & Hitting 50% Growth Year Over Year
- 08:19 -The “Blue Apron ” Strategy
- 13:05 - How to Manage Over 3,000 Content Creators & Fit the Talent to the Client Needs
- 20:18 - Should You Invest Your Market Budget on Written Content?
- 29:07 - How to Leverage Video on Your Content Marketing Strategy
- 31:48 - Why You Should be Using An Content Marketing Agency
- 34:35 - Cut Back Your Marketing Budget or Adopt a More Aggressive Strategy in The Still Ongoing COVID Crisis.
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