How to Source High Quality Leads Who are More Likely to Buy in the B2B SaaS Industry with Mark Colgan #043
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Mark is the Co-Founder & CEO of Speak on Podcasts, which is an Outbound Prospecting Coach at the Sales Impact Academy, CRO at Task Drive, a B2B SaaS Revenue Growth Consultant at Yello O & Mentor at Growth Mentor. By day Mark works with B2B companies to increase revenue by helping them with their Lead Generation and Data Enrichment strategies & by night he helps B2B SaaS companies scale revenue with their Sales & Marketing Automation and Customer Journey Optimisation.
Revenue Generation is Mark’s brain default state and his personal mantra is to give without expecting anything in return.
In this episode we cover:
- Mark’s Background (From Prospecting to B2B Revenue Growth)
- Channels for Building a Predictable and Scalable Outbound System
- How to Source Leads who are More Likely to Buy or Convert
- Key Metrics to Look at to Keep the Pipeline Flowing
- How to Invest on Acquiring the first & Right Customers
- How to Better Build the Customer Profile for Higher Success in Positive Responses
- If you Create Content, Customers Will Come?
- What’s the Story Behind Launching Speak on Podcasts?
- Why You, as a SaaS Founder or Marketer, Should Launch a Podcast
- How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel
- Mark’s Top Marketing/Sales Stack Tools
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50 episodes