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Is Black Friday Even Worth It Anymore?

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Manage episode 520039296 series 3316917
Content provided by Lisa Princic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Princic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Black Friday used to feel like an automatic "yes," but this year… it's different. In this episode, I break down why Black Friday has lost some of its impact, what I'm seeing across the online business world, and why vague, once-a-year promos aren't landing the way they used to.

I talk about how buyer behaviour has shifted, why stronger messaging matters more than ever, and how to use this time of year to prep for a clearer, more intentional launch in December or January. If you've been debating a Black Friday promo, this will help you decide what's actually worth your energy — and what isn't.

If you want more strategic support heading into the new year, make sure you're subscribed to the podcast — I've got something special coming for membership owners in January. Or you can head over to https://scalingdeep.com/map/ to get the Membership Maker Template and dial in your membership value proposition!

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 520039296 series 3316917
Content provided by Lisa Princic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Princic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Black Friday used to feel like an automatic "yes," but this year… it's different. In this episode, I break down why Black Friday has lost some of its impact, what I'm seeing across the online business world, and why vague, once-a-year promos aren't landing the way they used to.

I talk about how buyer behaviour has shifted, why stronger messaging matters more than ever, and how to use this time of year to prep for a clearer, more intentional launch in December or January. If you've been debating a Black Friday promo, this will help you decide what's actually worth your energy — and what isn't.

If you want more strategic support heading into the new year, make sure you're subscribed to the podcast — I've got something special coming for membership owners in January. Or you can head over to https://scalingdeep.com/map/ to get the Membership Maker Template and dial in your membership value proposition!

  continue reading

100 episodes

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