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Lisa Princic Podcasts

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Join Lisa Princic, Membership Coach & Business Strategist as she shares everything she knows on what it takes to build and grow a sustainable 6 figure membership business. Through her own trial and error and years of teaching coaches & experts how to design, launch and growth a profitable program, she shares all her simple hustle-free strategies.
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How do I find more motivation? How do I find my purpose? Should I quit my job? What’s my passion? Should I start my own business? The Whiskey & Work Podcast gets to the root of all of these questions. Each episode is refreshingly honest, comically entertaining, and deeply inspiring, leaving you with tangible takeaways. It covers motivation, goal setting, time management, habits, balance, 9 to 5 careers, and even starting your own business. Your host Kelsey Murphy is a Career & Life Coach for ...
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In this episode of Whiskey and Work, Kelsey sits down with Corean Canty — former COO, leadership coach, TEDx speaker, and co-founder of Shift to Play — to explore how reconnecting with creativity and play can revolutionize your life and your work. If you’ve ever thought you had to choose between being productive and having fun, this episode will ch…
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In this solo episode of Whiskey and Work, Kelsey Murphy pulls back the curtain on what it really looks like to build a fulfilling career and meaningful life. With her signature mix of honesty and encouragement, Kelsey shares raw insights and behind-the-scenes moments that most people don’t talk about. If you've ever felt like you're doing everythin…
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In this episode of Whiskey and Work, Kelsey Murphy sits down with the incredible Amber Deibert, a performance coach who teaches fast-paced professionals how to actually work smarter, not harder. We always hear this phrase, but Amber breaks it down into real, actionable steps you can start using today. Get ready to learn how to create more efficienc…
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In today’s episode of Whiskey and Work, Kelsey sits down with Aryeh Sheinbein to have an honest, behind-the-scenes conversation about the real costs of running a business and launching offers. This is not your typical money chat filled with spreadsheets and dry budgeting talk—instead, they explore the real numbers, the surprising expenses, and the …
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Feeling stuck in your business? You might be asking the wrong people for advice. In this episode, I’m sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn’t do something because her web developer said so. And that’s wh…
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Are you unsure what to charge for your programs right now? In this video, I dive into pricing psychology and share why raising your rates — rather than lowering them — could be your best move. You'll learn: ✅ Why low-ticket offers may not boost your sales ✅ How higher prices can attract more committed clients ✅ Why offering more value at a higher p…
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Things are shifting fast — AI is evolving, the market is uncertain, and many business owners are wondering what direction to take. But here’s the truth: no matter how advanced technology gets, it can’t replace strategic thinking. In this episode, I’m sharing why strategists are more essential than ever in today’s business landscape — and how YOU ca…
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2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That’s why it’s time to look ahead with fresh strategies to thrive in 2025! In this episode, I’m sharing 8 innovative ways to boost your income in 2025, including: Stacking your offers Asynchronous coac…
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• 🚀 ADHDish is Launching! 🚀 Tomorrow is the big day! In this episode, I’m sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive. 🎯 What You'll Learn in This Episode: • Why launching ADHDish is a bold move for me …
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In this episode, I’m taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I’m breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I’m sharing the …
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There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope! This is a trend I'm starting to notice. When memberships ... 1) Give away so much they make other profitable upsells irrelevant 📉 2) Replace the coaching relationship only…
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Here's what we cover in this week's episode... ✦ I Finally Started My Subscription Tech ✦ Considerations when choosing tech/and how it needs to work ✦ Why I chose FG Funnels ✦ Having a payment structure attached to content hosting ✦ New Click to cancel FTC guidelines ✦ Name & trademark In order to offer support prior to the launch of this subscript…
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There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you..…
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In this episode Kelsey sits down with Nicole McDonough, an inspiring and successful coach specializing in Enneagram-based self-development, leadership, and team dynamics. Nicole shares her journey from starting with no business to becoming a high-demand coach with a waitlist. We dive into how she's built a thriving coaching business focusing on aut…
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In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I’ll admit, I was not the quickest to jump onto the AI bandwagon. I’ve always thought that sure, AI can be useful, but the human touch cannot be replaced. And I actually still stand very firm on this believe. However, I lea…
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In this episode Kelsey dives into LinkedIn strategies with Liam Darmody, a LinkedIn expert known for his no-BS approach to personal branding and social selling. He shares how to transform your LinkedIn profile into a powerful, client-attracting landing page while still showcasing who you are. Liam’s insights are especially valuable for coaches, ent…
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I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer.…
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In this episode Kelsey sits down with Lisa Princic, founder of Scaling Deep. With over 15 years of experience helping thousands of business owners create sustainable and profitable business models, Lisa breaks down the myths and misconceptions around memberships. We explore how to simplify the process, avoid overwhelm, and build a membership progra…
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I kept finding myself back to the same idea... for years now, I've been studying, practicing and researching in an area and now, I'm finally ready to put it out into the world! In the form of a subscription. Over the next 6 weeks, I will walk you through my most exciting launch. From finalizing my offer, setting up the tech, to writing sales copy. …
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In this episode, Kelsey sits down with Chelsea Barbine, the founder of Core Care Cultivate, to discuss the transformative journey of motherhood and her belief that we are "forever postpartum." Chelsea shares her personal experience of becoming a mother and how it led to the creation of her incredible coaching program that supports moms in thriving …
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In this episode, Kelsey sits down with Ashley Buffa, a powerhouse mother of 11 children, business owner, and home systems expert. Ashley shares her transformative approach to household management, coaching overwhelmed moms on how to shift from the "minion martyr" mindset to becoming confident, capable, and respected CEOs of their homes. With her pr…
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In this episode of Whiskey and Work, Kelsey Murphy sits down with Anna Axster and Wendelin von Schroder, co-founders of Lodestar Whiskey, a women-owned whiskey brand that’s quickly gaining attention in the spirits industry. Anna and Wendelin share their fascinating journey from working in the music industry to founding a whiskey brand during the pa…
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The "Three Levels of Change" are SO powerful when you understand how to implement them into your content. It's the key to truly valuable content - not endless amounts of "stuff" that leaves you feeling burnt out. _______________________________ Don't miss the Membership Content Blueprint Workshop! 📆 Save the date: Thurs, Oct 3rd, 2024 - 10am PDT • …
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In this episode of Whiskey and Work, Kelsey Murphy sits down with Ann Cardona, founder of Little Fishies Swim School. Ann shares her journey from military life to becoming a swim instructor, then transitioning into entrepreneurship. Discover how she built her swim school from the ground up, the challenges of turning her in-person lessons into a dig…
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The fourth quarter of the year is a great time to boost profits in your business. I've noticed some key trends that can help you take advantage of this time period. Focus on authentic connection, testing new offers, and positioning yourself well for the new year. I encourage you to join me for the upcoming content workshop if you want to learn more…
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In this episode of the Whiskey and Work Podcast, Kelsey Murphy dives into an enlightening conversation with Alene Brennan, a nutrition coach specializing in autoimmune diseases and chronic illness management. Alene shares her journey of managing her health through nutrition, mindset, and lifestyle changes. They discuss the challenges and changes th…
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In this episode, I talk about how I plan out my Q4 strategy for my business. As a small business owner, I don't have the luxury of having the entire year planned out in advance - things change so quickly in the online world that it's really hard to predict what's going to happen far in the future. Overall, the key is to spend some time thinking thr…
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Cultivating an entrepreneurial, six-figure mindset can become your greatest asset when prepping for a live launch. Check out my 7 tips for really getting in the zone before your launch - I saved my best tip for last! If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training,…
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Live Launch 101🔥. In today's episode I'll take you through: • Different types of launch events, including the simple pressure launch, challenges, webinars, and workshops. • Benefits of each event type and why I personally prefer webinars and workshops as they allow me to invest in and improve the training over time. • The importance of getting peop…
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To watch this video on YouTube go here: https://www.youtube.com/watch?v=wcKZzJCasqQ This week’s business case study: my business, Scaling Deep! 🌀 Key Performance Indicators (KPIs) are often overlooked by small business owners. Without properly tracking these indicators surrounding your live launches, how do you actually know if you were successful …
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In this week's episode, we are talking about all things NICHE. I share some tips on how to find the right niche for your membership. This includes doing keyword research, analyzing your competitors, and testing your idea with potential members. If you're interested in learning more about how to launch a successful membership program, be sure to che…
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Trying to decide between a live launch or an evergreen funnel for your membership program? 🤔 In this video, I break down the key differences between these two strategies and share which one may be the best fit for you: ✨ Live launching creates a sense of urgency and connection but requires more intensive effort. ✨ Evergreen funnels provide ongoing …
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SEO is so incredibly valuable for membership sites. In this week's episode, I share with you my SEO journey, and some basic guidance and resources to help you get HOT🔥 leads organically! Membership School Is A Training Program To Help You Build A Membership With Predictable, Recurring Revenue For The Next 5-Years & Beyond! 👉 https://scalingdeep.com…
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Want a membership to lighten your workload? The last thing your probably want is to be suddenley saddled with endless admin. In this episode I share all of the platformss and tools I use to host content, onboard members and keep them engaged, using as much as my time as possible. Get direct links to all the programs I use to run my membership and b…
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The idea of taking on another content project seems completely unmanageable, you will love this podcast episode. Yes, you’re a busy coach, but you have so much knowledge and value to offer. Don’t suffocate yourself with MORE - learn the best ways to utilize and maximize what you already have by having a delivery system that is efficient and sustain…
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Learn how to create evergreen content for your membership that never gets outdated! 🎉 Don't miss our workshop! 🎉 Sign up for my Effortless Membership Content Creation workshop today to map out a year's worth of engaging membership material in record time. 🔗 https://scalingdeep.com/content Mark your calendars | Tues, July 9th at 10am PDT • 12pm CDT …
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On this week's Scaling Deep podcast, I'm talking all about the future of membership site content - how it's evolving and what you should focus on. I share my thoughts on why cramming your membership full of content isn't the answer. Instead, I explain why acting as a content curator and guide is becoming more important to help members cut through t…
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