Copywriting legend Mike Kim joins Scale to Sale Consulting to prove that a single sentence can rescue dead leads, revive ad spend, and build a loyal audience. His viral subject line “Is this the correct contact info?” earned a one hundred percent open rate and sets the stage for a masterclass on words that convert.

What You Will Learn
• Why founders who treat copy like “design lipstick” waste thousands and overlook the real leverage
• Mike’s core premise: every business owner must write daily or watch the brand fade from inbox to oblivion
• The Five Stages of Buyer Awareness and how to match your message to each mindset
• Ready-to-use subject lines for problem aware, risk reversal, and cart-close moments
• The Know → Like → Trust → Try → Buy → Repeat → Refer path and how every sentence nudges prospects forward or backward
• A real-world case study of Mike turning a dormant blog into a multi six figure personal brand agency
• The rapid-fire checklist to weaponize your words today: ten subject lines per email, seven word story loops, funnel asset mapping, and longevity metrics

Follow and Subscribe
Enjoyed the episode? Follow the Scale to Sale Podcast on your favorite platform and subscribe on YouTube at @organicwordnerd for more unfiltered marketing playbooks.