Hosted by Mark Crandall, founder of Scale to Sale Consulting, this podcast reveals how to scale your business by turning customers into your best salespeople. Learn the Testimonial Waterfall, a system that leverages client feedback for organic growth. With years of creative writing and SEO expertise, Mark shares top organic marketing strategies on training your customers to sell for you. Get actionable insights on automating operations, growing revenue, and preparing your business for a successful exit—all while working less.