Fitness icon Natalie Jill shares her “FAT” framework—False Assumed Truths—and how a 2008 foreclosure, 60-lb pregnancy weight gain, and business collapse became the raw fuel for a heart-centered empire.

Key Takeaways

• FAT = False Assumed Truths: untested beliefs that run your life until you bust them.

• Radical transparency sells: Natalie hit “Record” on her worst days—and built her first 100 clients.

• Profit > polish: a lean team of one VA + contractors beats a bloated $60 K/mo overhead.

• “Light-Me-Up” filter: say yes only to projects that energize you and serve your audience.

• Three-day-weekend life: block Freedom Fridays, delegate the rest.

00:00 Intro – Why your beliefs are the real barrier (FAT explained)02:30 FAT acronym unpacked10:30 2008 crash: foreclosure, divorce, 60-lb gain14:15 Going live: launching a business with radical honesty18:00 $60 K/mo ego spend → worst launch ever22:00 Slimming to one VA & purpose-first ops29:00 “Light-Me-Up” filter & hard boundaries33:00 Premium coaching (4 clients/quarter)39:10 Flow state > work hours42:30 Final message: dismantle FAT, build with heart

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