Episode Summary
Mark and Shawn trace Go HighLevel’s journey from “$49 invoice-reminder app” to a 6,000-agency platform that replaces ClickFunnels, Kajabi, ActiveCampaign, and Calendly.

Shawn reveals how a single referral (Robin Alex) sparked an “agencies-only” pivot, why $997 white-glove onboarding slashes churn, and how self-funding keeps customer care front-and-center.

Resources & Links

• Free trial + Setup Guide: [Affiliate-Link]

Cold Open Mark cranks up the pressure—“I believe HighLevel will end Kajabi and ClickFunnels” purpose-chasers-podcast…02:10

Why Average Users Quit Non-agencies churned in 14 days, forcing a niche pivot purpose-chasers-podcast…05:30

Invoice-Reminder Origin Story Sean grew a $49/mo cash-flow app to 1,000 SMBs off his kitchen table purpose-chasers-podcast…08:45

Robin’s “Greatest Thing I’ve Seen” MomentMarketing-agency epiphany → co-founder status for Robin Alex purpose-chasers-podcast…13:00

$997 White-Glove Onboarding People pay for certainty—setup service turns skeptics into evangelists17:20

Self-Funded Growth “If we chase money over customers, we lose our soul” —Sean purpose-chasers-podcast…21:40

Scaling the Founders Out Onboarding + pro-services teams free Sean to focus on vision purpose-chasers-podcast…29:50

Rapid-Fire Q&A Sweat-equity vs. capital, lessons on earning ownership purpose-chasers-podcast…34:30

Mark’s Affiliate LINK for: One platform, one password—trial link + Scale to Sale onboarding offer purpose-chasers-podcast…