The #1 Mistake Coaches Make When Rebranding (and How To Avoid It) With Hunter Myers Scale Point podcast

The #1 Mistake Coaches Make When Rebranding (and How to Avoid It) with Hunter Myers

2d ago 43:39

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In this episode of The Scale Point Podcast, Heather sits down with Hunter Myers of Verdure Design Co. to discuss one of the biggest questions coaches face when scaling: Should you evolve from a personal brand to a business brand?

Hunter breaks down the key differences between personal and business branding, the biggest pitfalls coaches make when rebranding, and why the best approach is to “do it messy and do it publicly” so your audience grows with you.

Listeners will walk away with:

How to know when it’s time to transition from personal to business branding.
Why surprising your audience with a polished rebrand is a recipe for confusion.
The role of values, vision, and long-term goals in shaping your brand identity.
Actionable steps for finding clarity before investing in a strategist or designer.

Timestamps:
00:00 Introduction to the Scale Point Podcast

00:57 Meet Hunter Myers: Branding Expert

01:38 Personal vs. Business Branding

03:32 Common Mistakes in Branding Transitions

05:35 Building Trust Through Transparency

09:07 Deciding When to Rebrand

13:15 Exercises for Vision Clarity

17:12 Transitioning Personal Elements to a Business Brand

21:21 Navigating Client Transitions

21:52 The Role of a Brand Strategist

23:07 Shifting Values in Business Growth

23:59 Scaling with a Team

25:51 The Emotional Journey of Rebranding

27:35 Building Confidence Through Branding

31:27 Steps to Start Your Branding Journey

36:22 Choosing the Right Brand Strategist

37:53 Planning and Timeline for Rebranding

41:01 Final Thoughts and Encouragement

Whether you’re staying rooted in your personal brand or preparing to scale into something bigger, this episode will help you make branding decisions with confidence.

If you’re a coach ready to grow your business without losing the heart of your brand, this conversation is a must-listen. Subscribe to The Scale Point Podcast and start shaping the brand that will carry your business into its next chapter.
Visit Hunter Myer’s online:
Website: https://verduredesignco.com/

LinkedIn: https://www.linkedin.com/in/hunter-myers-lead-creative-and-designer-8b1587141/

Youtube: https://www.youtube.com/@brandingbiteswithhunter611/featured

22 episodes