In this episode of the Scale Point Podcast, branding strategist Barbara Carneiro helps coaches, founders, and creatives navigate the often tricky shift from a personal brand to a business brand.

If you're feeling stuck doing everything yourself—or if your business feels like it can’t move without you—this conversation will give you the tools, frameworks, and clarity to step into something scalable.

Key Takeaways

• Why being the face of your brand can limit your business’s scalability
  
• The difference between building a brand and building a movement
  
  
• How to hire and train a team that becomes your “mini yous”
  
• What to consider when evolving your messaging and visuals
  How to shift your identity as a founder without losing your authenticity
  
• Why now might be the perfect time to make the leap
  

Timestamps
00:00 Introduction to Scaling Your Business

01:22 Meet Barbara Carneiro: Founder of Word Revolution

02:35 Starting the Journey from Personal Brand to Business Brand

04:48 Building a Strong Team and Company Culture

07:22 Creating a Visibility Plan

12:23 Defining Core Values and Manifesto

16:26 Transitioning from Personal to Business Brand

20:13 Realizing Business Independence

22:22 Overcoming Doubts and Embracing Growth

23:08 The Power of Delegation and Teamwork

26:33 Defining Your Business Identity

27:31 The Importance of Discovery in Branding

36:02 Scaling with Purpose and Impact

40:24 Finding the Right Coach and Mentorship

44:09 Conclusion: Scaling on Your Own Terms

Tune in now and learn how to build a business that represents your vision—whether you’re in the room or not.
Visit Barbara Carneiro online:

Website: https://www.barbaracarneiro.com/

LinkedIn: https://www.linkedin.com/in/bcarneiro/

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