The landscape of B2B sales and marketing has fundamentally changed, yet many companies still rely on outdated approaches. Rob Henderson, founder of Jump Crew, is on a mission to revolutionize customer acquisition through fearless innovation and integrated strategies that actually deliver results.
Rob's journey began as co-founder of tech company LocalVox, where he developed a unique sales and marketing approach that led to a successful exit. Reflecting on what worked, he launched Jump Crew in 2016 to offer these specialized capabilities as a service. Today, the company serves major clients like Experian, Nextdoor, and Airbnb through an integrated model that combines data, content, lead generation, revenue operations, and sales under one roof.
What makes Jump Crew distinctive is their rejection of "mindless outreach" that dominates so many sales strategies. Rob explains that randomly calling or emailing hundreds of prospects simply doesn't work in today's nuanced B2B environment. Success requires a deep understanding of data, compelling content, and strategic alignment across all customer touchpoints - exactly what Jump Crew delivers through their five interconnected service lines.
Building the company wasn't without challenges. Rob candidly shares how they overcame initial market skepticism and spent years identifying their ideal customer segments. As the team grew to hundreds of employees, he developed a leadership philosophy centered on psychological safety, autonomy, and clear communication. He prioritizes hiring for three critical traits: commitment to psychological safety, collaborative spirit, and coachability - qualities that have fostered impressive organic growth within the organization.
Looking ahead, Rob remains committed to pushing boundaries and challenging status quo. While many successful companies become risk-averse and resistant to change, Jump Crew embraces a fearless approach to innovation - constantly testing new methodologies to drive customer success. Ready to transform your approach to revenue generation? Connect directly with Rob at [email protected].