Watch video here: https://youtu.be/EUwBKfL7LTc

Ready to grow your electrical business by offering high-end services like permanent lighting installation? In this Saturday Sparks Live, Adam Bauer—CEO of The Marketing Clerics—walks electricians and low voltage pros through a step-by-step game plan to launch new service offerings, do local market research, and build lead-generating landing pages that actually convert.
This episode covers both the strategy and the tools you’ll need—from understanding your ideal customer to building a sales-focused WordPress landing page using Elementor’s AI Site Planner.
💡 What You’ll Learn in This Episode:
• 🎯 Identifying profitable new services (like permanent lighting)
• 🔍 Using Perplexity AI for market research in your service area
• 🧠 How to define your customer persona & brand story
• 💻 Creating high-converting landing pages with Elementor
• 📱 Designing mobile-first for better ad performance
• ⚙️ Optimizing forms for better lead capture & AB testing options
• 🛠 Connecting WordPress + Elementor templates for real results
📍 Real-world example featured: Permanent Lighting in Cincinnati, OH
📦 Tools used: Perplexity AI, Elementor Site Planner, WordPress
📢 Bonus: Request the Free Brand Persona Worksheet in the comments!
If you have any marketing challenges you would like answered in our upcoming podcasts, leave a comment below!

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