Why Your Retail Isn’t Moving And How to Fix It In 3 Steps
Manage episode 489509640 series 3505337
We explore how proper diagnosis transforms stylists from service providers to trusted beauty guides, creating undeniable value that clients can't resist.
• The moment when you see a client's Pinterest dream but know it won't work with their current hair
• Why proper diagnosis builds trust, retention, confidence, and higher ticket prices
• Most service providers are customizing based on vibes, not science
• The three-part diagnosis system: Color Analysis, Face Shape Analysis, and Lifestyle Analysis
• Reframing "pushy" selling as showing what's possible and freeing clients from decision fatigue
• Using a hair strand microscope for team training to build consultation confidence
• People crave personalized beauty expertise - even successful professionals outside the industry
Text DIAGNOSE to 469-283-5590 to receive our free salon owner training guide with scripts, color analysis tools, face shape cheat sheets, lifestyle coaching prompts, and retail recommendation training.
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Chapters
1. Diagnosing Like a Pro (00:00:00)
2. The Three-Part Diagnosis System (00:02:20)
3. Reframing the "Pushy" Mindset (00:07:02)
4. The Microscope Mystery Team Game (00:10:28)
5. Moving from Guesswork to Confidence (00:14:32)
92 episodes